Logos are everywhere, all around us. Just look at what you’re wearing—chances are you’ve been branded like a Nascar pony without even realizing it. And now it’s your turn to add to the mix, because you’ve been asked to design a logo. Before we go too much further, let’s talk about what exactly you’ve been asked to do. For starters, what, exactly, is a logo? The Elements of a Logo A logomark is a graphical element that represents something about a company and the associate brand. Most logos are made of two elements: the logotype and logomark. The logomark is...
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