17 May 2016

Google Image Search Ads


Google's product listing ads are now available in mobile Google Image Search. They're placed above the list of image search results and look much like the shopping ads from web search. Google also shows a colorful list of related keywords you can add to your query: brands, colors, categories and more.


"Whether they're looking for a new sofa or the perfect pair of earrings, people who search and shop on their smartphones at least once a week say that product images are the shopping feature they turn to most. And it turns out, the top questions Google Images users ask us are 'What's the price of this?’ and ‘Where can I buy it?'. That's why we are introducing Shopping ads on image search," informs Google.


Here's the "shop on Google" section from web search.


Shopping Snippets in Mobile Google Image Search


Google's image search engine now shows rich snippets for shopping sites like Amazon and eBay, but only when you use the mobile interface. Google displays the name of the product, the price, the rating and the number of reviews, stock information and a short description. There's also a message that asks users to "check website for latest pricing and availability".


Google Image Search is pretty useful for finding products and the new snippets include even more information. I'd like to see a filtering option for products in web search and image search, now that Google Product Search only shows paid listings (also known as ads) and "payment is one of several factors used to rank these results".