I'm not sure if this is new, but I thought it's worth mentioning. When searching for [pac man], Google shows a card that links to the doodle from 2010 that celebrated 30 years of Pac-Man.
Google doesn't have a card for doodles, so this was manually added. The card has two calls-to-action: "Play PAC-MAN Doodle" and "Click to Play", it includes the source of the doodle: "Google homepage, May 21, 2010", a large promotional image and some copyright information: "PAC-MAN™ & ©1980 NAMCO BANDAI Games Inc."
The game plays inline and there's a permalink for the game.
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