Twitter has released two new ads designed to persuade people to join Twitter. However, the social networking site, or rather its ad agency, has taken a rather novel approach to achieving this end. The ads admit Twitter can be hard to understand, before shattering that misapprehension. It feels like Twitter is more important than it actually is. It’s always getting cited on the news, especially when President Trump tweets, and every brand has a hashtag it wants you to use. However, in actual fact, Twitter “only” has 330 million users, and growth has virtually stalled. Romesh Ranganathan Is a Twitter...
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