Having already tackled the problem of fake news, Facebook is ramping up its efforts to curb engagement bait. This being posts that ask for likes, shares, or comments. Just like clickbait, engagement bait is designed to turn users from passive observers to active participants. Initially, individual posts will be demoted from the news feed, but Facebook will then start penalizing the people, pages, and groups who employ these tactics. The idea is to stop people from gaming the system, using high levels of engagement to improve their standing on Facebook. Gaming Facebook’s News Feed Algorithm Engagement bait is any post...
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