Building on the support tools around Google Search, the company has improved Google Trends with new topic reports. The new topic reports aim to be more precise by taking into account the differences between similar search terms. Google’s own example demonstrates how analogous search terms can skew results on Google Trends. Looking up “rice” on Google Trends could mean either measuring search interest in Rice University or the rice you eat. Searching for a popular term like “Gwyneth Paltrow” also does not factor in the misspellings people might be using to search for the actress. The improved topic reports seek...
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