You are reading a web page, say a longform article published in The New York Times, and would like to share it with your friend. The article is lengthy and therefore there’s a possibility that your ‘busy’ friend may skip the parts that you really want him to read. How do you thus focus his attention to the most interesting stuff on the page?
Genius and TLDRify are useful web apps that that let you annotate web pages much like the yellow highlighter pens that you would use on the printed page. The services let you highlight any paragraph or specific sentence on a web page and create direct deep links to the highlighted text. When people click the shared link, they see the original page but with the annotated text.
Genius is a music lyrics website but they also provide a web annotator to help you add context and commentary on any web page. The best part about Genius is that you don’t need to install any bookmarklets or browser extensions to use the annotator. Go to the browser’s address bar and add genius.it/ before the page URL.
Next sign-in with your Twitter, Facebook or Google Account and you’ll be able to add annotations to the current page. To get started, highlight a sentence on the page and click the Genius button that pops-up to add your own comment. Genius will then provide you with a unique hyperlink that will directly open the page with the annotation highlighted.
The next useful app in the category is TLDRify. Here you need a bookmarklet or a browser extension but there’s no need to sign-up for an account to annotate web pages. Also, unlike Genius which may show annotations left by other users on the same page, TLDRify links will only show your own highlights.
While you are on a web page page, select any sentence or paragraph, click the TLDRify bookmarklet and it will create a deep link to the highlighted text. When people click the link, the browser will automatically scroll to the annotated text.
Internally, these services create an exact copy of the web pages on their own servers so even if the original page goes down or has changed, your old citations may still work.
Also see: How to Archive Web Pages Forever
You are probably aware of contextual advertising where ads are served based on the content of the current web page. For instance, if you are on the ESPN website, the ads on the page could be for sports related products. If you are reading a review of a mobile phone, you may see ads for mobile accessories or other brands of phones.
The buzz is however around interest-based or behavioral advertising where ads are displayed according to your past online activity and interests. To give you an example, if you search for ‘hotels in singapore’ on a travel website, you’ll see that almost every website you visit later will have ads arounds Singapore hotels. Whether you are reading news on CNN, checking out cooking videos on YouTube or reading your Facebook newsfeed, the ads are likely to be around the same them – Singapore hotels.
In other words, the ads follow you on the Internet even after you have switched to a different website. Online advertisers, with the help of browser cookies, are able to track you across the web and serve relevant advertising. The following video explains behavioral or interest-based advertising in slightly more detail.
If you would not like web companies to use your past online behavior to target ads on your computer, you do have an option to easily opt-out. Google, Microsoft, Yahoo, Facebook, Amazon and other web advertising networks offer simple ways to help you opt-out of targeted advertising.
1. Google – Go to http://ift.tt/zixXyp and ensure that the “Ads based on your interests” setting is turned off.
2. Microsoft – Go to choice.microsoft.com and turn off the “Personalized ads in this browser” setting to only allow generic ads. Windows users can click the “Start” button, click Settings – Privacy and then turn off “Let apps use my advertising ID for experiences across apps” to disable personalized ads that appear inside apps.
3. Amazon – Like Google, Amazon too delivers interest-based ads on its own websites as well as external websites. Go to http://ift.tt/1IafMMy and enable the setting that says “Do Not Personalize Ads from Amazon for this Internet Browser.” This is a cookies based setting, not linked to your Amazon account, and thus if you clear the cookies, your setting will be erased too.
4. Yahoo – Yahoo offers an Ad Interest Manager (AIM) allowing you to opt-out of interest-based ads with one click. Go to http://ift.tt/1Nn18cA and click the blue ‘Opt Out’ button to register your preference.
5. iOS – On your iPhone or iPad, go to Settings > Privacy > Advertising and turn on Limit Ad Track to opt-out of interest based ads from iAd, Apple’s advertising network.
6. Android – Open the Google Settings app on your Android phone, tap Ads and enable Opt out of interest based ads.
7. Twitter – Go to Twitter Settings on the web and uncheck “Tailor ads based on information shared by ad partners” to disable interest based ads. Similarly, on the Twitter app, go to Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting.
8. Facebook – Go to Facebook Settings, click Edit against the setting ‘Ads based on my use of websites and apps’ and select ‘Off’ for Show online interest-based ads.
What we have here are links to disable online interest-based ads from the most popular advertising networks on the Internet. If you would like to completely stop interest-based ads from all companies on any website or device, you should use web-based tools like aboutads.info and networkadvertising.org. These offer a single window to help you opt-out of Interest-based advertising from all member networks.
These tools also use cookies and therefore you need to use them on every browser and device where you wish to opt-out. The downside is that you preferences will be lost if you clear your browser cache.
How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:
Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.
The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account via SMS from you main Twitter account and the SMS notifications will start pouring in.
Here’s a step by step guide on how you can use Twitter to get SMS notification for important email in your Gmail account. It will take a minute to setup and, internally, there’s a Google Apps Script that’s doing all the magic. It monitors your Gmail mailbox in the background and as soon as a new message arrives in your account, the script sends out a tweet.
That’s it. The Gmail notifier is running and it will tweet when a matching email is found. It runs every 10-15 minutes and will only work on incoming email, not the old message. The messages will also be logged in the Google Sheet so you know what’s happening behind the scene.
Open a new browser session in Incognito mode, log in to your old Twitter account and send a follow request to your new Gmail account on Twitter. Approve the new follower request and you should now see tweets for new Gmail messages, as they arrive, in your main Twitter timeline.
Should you wish to receive SMS alerts on your mobile phone for new Gmail messages, just open the Twitter profile page of your Gmail bot and turn on Mobile Notifications. This will obviously work only if you have connected (and verified) your mobile phone with your main Twitter account.
Also see: How to Write a Twitter Bot
My work involves prioritizing, organizing and managing tasks, information and ideas. I have tried hundreds of todo lists and project management tools to get the job done but finally settled on using Trello. It is now my swiss knife where I do everything from collaborating with my wife on shopping lists to building products for my company to teaching students to writing a book.
Trello provides a very flexible way to do this all and it has a whole ecosystem of apps and extensions to make your life simpler. If you are new to Trello, here’s a getting started guide that will help you understand the basics of Trello and how you can use the service to manage work and get things done.
Trello is like a todo list on steroids. At the core of it is a card which is the fundamental unit of information and it can be around lists. Here is a simple Trello card. It has a title with something I plan to do in the near future.
What follows is more complex Trello card containing a title, description (optional), file attachments (you can even pull files from Dropbox or Google Drive), comments from other people and a variety of things including checklists and tags. Each card as a unique email address and you can add comments to the card by simply sending a message to that address.
You can make a card as simple or as complex as you want. The cards are then organized into flexible lists. The lists show a preview of various cards and you can click on them to view details. The list stores all related cards.
In this example, each card in the Trello list corresponds to a feature I was building for a product. The lists are then grouped into boards. The board is effectively a project. If you take a look at my product board below, you’ll see lists like Backlog, In Implementation, QA, Questions and Finished.
I see this as an assembly line to make products. I create a Trello Card for each feature or idea and add to the Backlog list. The team would discuss and add further details to each card. Then the developers would drag individual cards to the In Implementation list and once the task is complete, it is shifted to the QA list. The testers would then move it to Finished once it has passed all the necessary checks.
Each of my projects would have a board like this and you can do a lot of cool things with that. For instance, I use the Pomello extension to pick up a task from Trello and start working on it. It will calculate the time taken and prompt me to take a break every, say, 25 minutes.
The cards work great in team settings and help the whole team to understand who is working on what and they can also keep a track of the status of tasks. Of course, there are more powerful project management tools out there, but none as simple and as extensible as Trello.
I’m a fan of the Getting Things Done method and here’s how I manage my time with Trello using GTD approach. You can download my Trello template for the GTD board here.
Whenever an email arrives, or there’s a task I need to complete or when an idea pops up in my mind, I create a new card in the “Inbox” list of my Trello board. Once a day, I “triage” them (decide the priority) to move into one of the 4 buckets.
Every morning, I take the most important cards from the “Need to do” list and move it to the “Today” list. These are the things I plan to get done today. If the “Need to do” list is clear, then I move a couple of pending cards from the “Someday/Maybe” list at the end of the day and handle those cards. Any unfinished task at the end of the day must be moved back to the respective lists.
If you can dump your mind into the “Inbox” list, you can have much better clarity in what you do.
Here is a partial view of my Trello board of my book on Indian history – “From Tryst to Tendulkar”. I use the board to organize my chapters, ideas, references and everything else.
I teach classes for entrepreneurs, product managers, business school aspirants and civil participants on various methods to study. Here is a screenshot of my Trello board for a class for business school aspirants.
My wife and I share a Trello card with all the things to buy. Either one of us puts stuff there and when one of us goes shopping, the card becomes our shopping list. As I pick up stuff in the supermarket, I also check the item in the Trello card. When my wife needs that stuff again, she simply unchecks the checked item. Thus, we don’t need to keep adding existing stuff to the card.
Balaji Viswanathan is a product manager by profession, he writes a blog, created Be Limitless (a popular Chrome add-on), wrote a book on Indian history and is considered a rockstar on Quora. His favorite GTD tool is Trello.
