When opening Google Maps, Google shows a card that promotes its own Santa Tracker. There's also a countdown: "X days till Santa takes off".
"On Christmas Eve we'll be proudly showcasing a Santa's dashboard, the technology that powers his sleigh during his around-the-world journey. We've received this special preview from one of Santa's many developer elves, who are hard at work in the North Pole helping Santa prepare for his big day. Santa's dashboard - featuring the latest and greatest in Google Maps technology and sleigh engineering - will allow you to follow his progress around the world, and also learn a little about some of his stops along the way," informs Google.
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