25 September 2014

Google Structured Snippets



A few weeks ago, I noticed that Google shows facts next to some Wikipedia results. This feature is called Structured Snippets and it's not limited to Wikipedia results.



"Structured Snippets is a new feature that incorporates facts into individual result snippets in Web Search. As seen in the example below, interesting and relevant information is extracted from a page and displayed as part of the snippet for the query [nikon d7100]," informs Google.






"Structured Snippets is the latest collaboration between Google Research and the Web Search team employing that data to seamlessly provide the most relevant information to the user. We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g., tables used for formatting web pages. We also have additional algorithms to determine quality and relevance that we use to display up to four highly ranked facts from those data tables," mentions the Google Research blog.



You don't need special formatting: Google extracts information from existing tables. It's interesting to notice that Google has always used tables from web pages to extract useful data. Google Sets, one of the earliest Google Labs services, used lists and tables from web pages to generate lists of related terms. Google also built a search engine for tables and shows data from tables in cards and snippets.

Obscure Google Maps Results



When you add "google maps" or "map" to a Google query related to a location, it's likely that you'll see a Google Maps card. For example, searching for [google maps bop], [map bop] or [bop map] returns a map for the Bouar Airport (BOP) from the Central African Republic.






Sometimes this feature doesn't work very well. I searched for [google maps location history] and Google returned this map for Location History Collection, a museum from Hungary that appears to be permanently closed. It's obvious that the Google Maps Location History page is more important and should be displayed first.





Updated Dictionary Card in Google Search



Google updated the dictionary card and it now includes a message next to the big arrow at the bottom: "Translations, word origin, and more definitions". Probably many users didn't realize that the card can be expanded to show even more definitions and some additional information.