13 October 2020

Apple reveals the $99 HomePod Mini


Today, during its iPhone hardware event, Apple unveiled the $99 HomePod Mini.

The HomePod Mini is clearly a reach for a broader swath of new users. The original HomePod managed to impress audiophiles but its high price served as a high barrier of entry to new users looking for a new smart speaker. Complicating that “smart speaker” designation is the face that Siri was and is several years behind the intelligence of both Amazon Alexa and Google Assistant, leaving the speaker as a more compromised choice for users who might have been hoping to embrace the fully smart home ecosystem.

The new device starts shipping the week of November 16. The device comes in white and space grey colors.

The HomePod Mini ditches the trashcan Mac Pro design of its bigger relative and is much more spherical in shape, still covered in a mesh fabric. It boasts the same onboard screen that allows users to summon Siri and adjust volume, while giving the device a more interesting visual look than smart devices from other companies. Also differentiating the device is Apple’s S5 chip which the company says helps the HomePod Mini bring users its “computational audio.”

Like with the original HomePod, users can arrange a stereo pair of two of the HomePod Minis and will also be able to utilize multiple HomePod devices in a home to operate a new “Intercom” experience.

Image Credits: Apple


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Proxmox Backup and Recovery Strategies


An open-source enterprise virtualization platform, Proxmox has its roots in the early part of the 21st century and has undergone extensive development over the years. Proxmox offers a choice of options used to backup virtual machines using the Proxmox Module and in particular the Bacula Enterprise Edition. Where hosted on a Proxmox hypervisor, the Proxmox […]

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Live from Apple’s virtual 2020 iPhone event


Apple’s big iPhone event is finally here – virtual, which is to be expected these day. This is already the second virtual event Apple has hosted this fall, following one in September at which it revealed the Apple Watch Series 6 and a new iPad Air. This time around, we’re going to see what the iPhone 12 looks like, as well as how many colors and sizes it comes in.

There’s also supposed to be plenty of other news, including a new smaller HomePod mini, maybe an updated Apple TV, possibly a number of different headphone products and more. Will we get our first glance at the first shipping ARM-based Mac to use Apple’s in-house processors? Probably not, but maybe!

We’re going to be following along live and offering commentary below, and you can also tune in live to the video stream right here. Everything gets underway at 10 AM PT/ 1 PM ET.


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Messenger’s latest update brings new features, cross-app communication with Instagram


Facebook Messenger is getting a visual update and a number of new features, including support for chat themes, custom reactions, and soon, selfie stickers and vanish mode. The changes are a part of Facebook’s overhauled messaging platform, announced in late September, which introduced the ability for Instagram users to communicate with people on Facebook for the first time.

While Instagram users had to opt-in to the upgraded new feature set in order to also gain access to the cross-platform communication capabilities, Messenger users don’t have to make a similar choice.

Instead, Facebook says this morning that cross-app communication with Instagram will be rolled out soon to users across North America. (At the time of the Instagram announcement, Facebook hadn’t yet confirmed which markets would receive the update first.)

Image Credits: Facebook

Messenger users won’t need to take action to gain the new feature set either. These will also be rolled out to users automatically, as they become available in the user’s region.

On the visual side, one noticeable change — meant to be reflective of Messenger’s cross-platform messaging capabilities — is the updated Messenger logo. It now looks more Instagram-esque with shades of blues, purples and pinks, instead of being Facebook blue.

Image Credits: Facebook

Messenger’s default chat color will be changed to match the new style, as well.

New chat themes, including love and tie-dye, will also now begin to roll out to users, as well as custom reactions, which allow you to react with a variety of emoji instead of the standard set offered today.

Other features are expected to arrive “soon” thereafter, including selfie stickers, which let you decorate your own photo to use a sticker, and a vanish mode to make chats disappear.

These are the same features Instagram users received in their latest update, too.

Before today, Messenger had received a number of new features, including most recently, the ability to co-watch videos with friends and family in Messenger or in Messenger Rooms.

Facebook’s decision to lock users into a new messaging platform with cross-app communication capabilities will make it more difficult for users to defect to other competitive messaging apps. After all, why bother when one app can reach two of the largest social networks? (And one day, possibly, it will incorporate WhatsApp, too.)

It will also make it more difficult for Facebook to unwind its separate businesses, if required to do so by regulars in the future.

Today’s announcement follows last week’s antitrust report put out by the U.S. House Judiciary Committee, which recommended Congress to review a number of potential remedies for Facebook’s monopoly power, including to split parts of its business, as one solution. However, regulators may be more focused on how Facebook acquires competitors to gain an advantage, rather than how it operates its existing apps today, like Instagram and Messenger.

 

 

 

 


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5 Email Marketing Automation Strategies That Actually Work


An email marketing platform is a service-based software used by marketers to grow their brand or business through email marketing. The functions of this software will vary from one platform brand to another. One platform has a variety of email templates you can use to connect to your customers. Another function is to analyze your […]

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Tips And Tricks To Win An Online Casino Game Every Time


Without a doubt, online casinos are on an upward curve these days. They are famous by the name of internet casinos and visual casinos, which are now offered with high-tech audio and video visuals and smooth user experience. Besides, the legalization of online casinos has brought about an additional surge in its popularity. The games […]

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Watch Apple unveil the new iPhone live right here


Apple is set to announce new iPhone models today. The company is holding a (virtual) keynote at 10 AM PT (1 PM in New York, 6 PM in London, 7 PM in Paris). And you’ll be able to watch the event right here as the company is streaming it live.

Rumor has it that there will be four versions of the iPhone 12, including a “mini” phone with a 5.4-inch display, an iPhone 12, 12 Pro and 12 Pro Max. The iPhone 12 and 12 Pro could share the same 6.1-inch display, while the iPhone 12 Pro Max could feature a 6.7-inch display.

You can expect some models with 5G networking capabilities. While the company will likely spend time explaining why 5G is faster than 4G, remember that many carriers have yet to roll out their 5G networks beyond some testing cities.

But that’s not all. Apple could also unveil a wireless charging pad. This time, it’s not going to be named AirPower. The company could bring back the name MagSafe for the accessory.

On the audio front, many people believe that Apple has been working on over-ear headphones. It would fit well in the AirPods lineup. Apple could also use this opportunity to launch a smaller, cheaper HomePod.

You can watch the live stream directly on this page, as Apple is streaming its conference on YouTube.

If you have an Apple TV, you can download the Apple Events app in the App Store. It lets you stream today’s event and rewatch old ones. The app icon was updated a few days ago for the event.

And if you don’t have an Apple TV and don’t want to use YouTube, the company also lets you live stream the event from the Apple Events section on its website. This video feed now works in all major browsers — Safari, Microsoft Edge, Google Chrome and Mozilla Firefox.


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Family-tracking app Life360 launches ‘Bubbles,’ a location-sharing feature inspired by teens on TikTok


Helicopter parenting turned into surveillance with the debut of family-tracking apps like Life360. While the app can alleviate parental fears when setting younger kids loose in the neighborhood, Life360’s teenage users have hated the app’s location-tracking features so much that avoiding and dissing the app quickly became a TikTok meme. Life360 could have ignored the criticism — after all, teens aren’t the app’s paying subscribers; it’s the parents. But Life360 CEO Chris Hulls took a different approach. He created a TikTok account and started a dialogue with the app’s younger users. As a result of these conversations, the company has now launched a new privacy-respecting feature: “Bubbles.”

Bubbles work by allowing any Life360 Circle member to share a circle representing their generalized location instead of their exact whereabouts. To set a bubble, the user can adjust the radius on the map anywhere from 1 to 25 miles in diameter, for a given period of time of 1 to 6 hours. After this temporary bubble is created, Life360’s other existing safety and messaging features will remain enabled. But parents won’t be able to see precisely where their teen is located, other than somewhere in the bubble.

Image Credits: Life360

For example, a teen could tell their parents they were hanging out with some friends in a given part of town after school, then set a bubble accordingly. But without popping that bubble, the parents wouldn’t know if their teenager was at a friend’s house, out driving around, at a park, out shopping, and so on. The expectation is that parents and teens should communicate with one another, not rely on cyberstalking. Plus, parents need to respect that teens deserve to have more freedom to make choices, even if they will sometimes break the rules and then have to suffer the consequences.

A location bubble isn’t un-poppable, however. The bubble will burst if a car crash or other emergency is detected, the company says. A parent can also choose to override the setting and pop the bubble for any reason — like if they don’t hear from the teen for a long period of time or suspect the teen may be unsafe. This could encourage a teen to increase their direct communication with a parent in order to reassure them that they are safe, rather than risk their parent turning tracking back on.

But parents are actively discouraged from popping the bubbles out of fear. Before the bubble is burst, the app will ask the user if they’re sure they want to do so, reminding them also that the member will be notified about the bubble being burst. This gives parents a moment to pause and reconsider whether it’s really enough of an emergency to break their teen’s trust and privacy.

Image Credits: Life360

The feature isn’t necessarily going to solve the problems for teens who want to sneak out or just be un-tracked entirely, which is where many of the complaints have stemmed from in recent years. Instead, it’s meant to represent a compromise in the battle between adult surveillance of kids’ every move and teenagers’ needs to have more personal freedom.

Hulls says the idea for the new feature was inspired by conversations he had with teens on TikTok about Life360’s issues.

“Teens are a core part of the family unit — and our user base — and we value their input,” said Hulls. “After months of communicating with both parents and teens, I am proud to launch a feature that was designed with the whole family in mind, continuing our mission of redefining how safety is delivered to families,” he added.

Before joining TikTok, the Life360 mobile app had been subject to a downrating campaign where teen users rated the app with just one star in hopes of getting it kicked off the App Store. (Apps are not automatically removed for low ratings, but that hasn’t stopped teens from trying this tactic with anything they don’t like, from Google Classroom’s app to the Trump 2020 app, at times.)

In his TikTok debut, Hulls appeared as Darth Vader, then took off the mask to reveal, in his own words, “just your standard, awkward tech CEO.” In the months since, his account has posted and reacted to Life360 memes, answered questions and asked for — and even paid for — helpful user feedback. One of the ideas resulting from the collaboration was “ghost mode,” which is now being referred to at launch as “Bubbles” — a name generated by a TikTok contest to brand the feature.

In addition to sourcing ideas on TikTok, Hulls used the platform to rehabilitate the Life360 brand among teens, explaining how he created the app after Hurricane Katrina to help families reconnect after big emergencies, for example (true). His videos also suggested that he was now on teens’ side and that building “ghost mode” was going to piss off parents or even lose him his job (highly debatable).

In a related effort, the company posted a YouTube parody video to explain the app’s benefits to parents and teens. The video, suggested to teen users through a notification, hit over a million views in 24 hours.

Many teens, ultimately, came around. “i’m crying he seems so nice,” said one commenter. “ngl it’s the parents not the app,” admitted another.

In other words, the strategy worked. Hulls’ “life360ceo” TikTok account has since gained over 231,000 followers and its videos have been “liked” 6.5 million times. Teens have also turned their righteous anger back to where it may actually belong — at their cyberstalking parents, not the tech enabling the location-tracking.

Bubbles is now part of the most recent version of the Life360 app, a free download on iOS and Android. The company offers an optional upgrade to premium plans for families in need of extra features, like location history, crash detection and roadside assistance, among other things.

Family trackers are a large and growing business. As of June 2020, Life360 had 25 million monthly active users located in more than 195 countries. The company’s annualized monthly revenue was forecasted at $77.9 million, a 26% increase year-over-year.

To celebrate the launch of Bubbles, this past Saturday, Life360 launched a branded Hashtag Challenge on TikTok, #ghostmode, for a $10,000 prize. As of today, the hashtag already has 1.4 billion views.

 

 

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Alphabet’s latest moonshot is a field-roving, plant-inspecting robo-buggy


Alphabet (you know… Google) has taken the wraps off the latest “moonshot” from its X labs: A robotic buggy that cruises over crops, inspecting each plant individually and, perhaps, generating the kind of “big data” that agriculture needs to keep up with the demands of a hungry world.

Mineral is the name of the project, and there’s no hidden meaning there. The team just thinks minerals are really important to agriculture.

Announced with little fanfare in a blog post and site, Mineral is still very much in the experimental phase. It was born when the team saw that efforts to digitize agriculture had not found as much success as expected at a time when sustainable food production is growing in importance every year.

“These new streams of data are either overwhelming or don’t measure up to the complexity of agriculture, so they defer back to things like tradition, instinct or habit,” writes Mineral head Elliott Grant. What’s needed is something both more comprehensive and more accessible.

Much as Google originally began with the idea of indexing the entire web and organizing that information, Grant and the team imagined what might be possible if every plant in a field were to be measured and adjusted for individually.

A robotic plant inspector from Mineral.

Image Credits: Mineral

The way to do this, they decided, was the “Plant buggy,” a machine that can intelligently and indefatigably navigate fields and do those tedious and repetitive inspections without pause. With reliable data at a plant-to-plant scale, growers can initiate solutions at that scale as well — a dollop of fertilizer here, a spritz of a very specific insecticide there.

They’re not to first to think so. FarmWise raised quite a bit of money last year to expand from autonomous weed-pulling to a full-featured plant intelligence platform.

As with previous X projects at the outset, there’s a lot of talk about what could happen in the future, and how they got where they are, but rather little when it comes to “our robo-buggy lowered waste on a hundred acres of soy by 10 percent” and such like concrete information. No doubt we’ll hear more as the project digs in.


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If data is labor, can collective bargaining limit big tech?


There are plenty of reasons to doubt that the House Judiciary Committee’s antitrust report will mark a turning point in the digital economy. In the end, it lacked true bipartisan support. Yet we can still marvel at the extent of left-right agreement over its central finding: The big tech companies wield troublingly great power over American society.

The bigger worry is whether the solutions on the table cut to the heart of the problem. One wonders whether empowered antitrust agencies can solve the problem before them — and whether they can keep the public behind them. For the proposition that many Facebooks would be better than one simply doesn’t resonate.

There are good reasons why not. Despite all their harms, we know that whatever benefits these platforms provide are largely a result of their titanic scale. We are as uneasy with the platforms’ exercises of their vast power over suppliers and users, as we are with their forbearance; yet it is precisely because of their enormous scale that we use their services. So if regulators broke up the networks, consumers would simply flock toward whatever platforms had the most scale, pushing the industry toward reconsolidation.

Does this mean that the platforms do not have too much power, that they are not harming society? No. It simply means they are infrastructure. In other words, we don’t need these technology platforms to be more fragmented, we need them to belong to us. We need democratic, rather than strictly market processes, to determine how they wield their power.

When you notice that an institution is infrastructure, the usual reaction is to suggest nationalization or regulation. But today, we have good reasons to suspect our political system is not up to this task. Even if an ideal government could competently tackle a problem as complex as managing the 21st century’s digital infrastructure, ours probably cannot.

This appears to leave us in a lose-lose situation and explains the current mood of resignation. But there is another option that we seem to have forgotten about. Labor organization has long afforded control to a broad array of otherwise-powerless stakeholders over the operation of powerful business enterprises. Why is this not on the table?

A growing army of academics, technologists, and commentators are warming to the proposition that “data is labor.” In short, this is the idea that the vast data streams we all produce through our contact with the digital world are a legitimate sort of work-product — over which we ought to have much more meaningful rights than the laws now afford. Collective bargaining plays a central role in this picture. Because the reason that the markets are now failing (to the benefit of the Silicon Valley giants) is that we are all trying to negotiate only for ourselves, when in fact the very nature of data is that it always touches and implicates the interests of many people.

This may seem like a complicated or intractable problem, but leading thinkers are already working on legal and technical solutions.

So in some sense, the scale of the tech giants may indeed not be such a bad thing — the problem, instead, is the power that scale gives them. But what if Facebook had to do business with large coalitions representing ordinary peoples’ data interests — presumably paying large sums, or admitting these representatives into its governance — in order to get the right to exploit its users’ data? That would put power back where it belongs, without undermining the inherent benefits of large platforms. It just might be a future we can believe in.

So what is the way forward? The answer to this question is enabling collective bargaining through data unions. Data unions would become the necessary counterpart to big tech’s information acquiring transitions. By requiring the big tech companies to deal with data unions authorized to negotiate on behalf of their memberships, both of the problems that have allowed these giant tech companies to amass the power to corrupt society are solved.

Labor unions did not gain true traction until the passage of the National Labor Relations Act of 1935. Perhaps, rather than burning our political capital on breaking up the tech giants through a slow and potentially Sisyphean process, we should focus on creating a 21st century version of this groundbreaking legislation — legislation to protect the data rights of all citizens and provide a responsible legal framework for data unions to represent public interests from the bottom up.


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