More thoughts on growing podcasts

Julian Shapiro Contributor

Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps hire senior growth marketers and finds vetted growth agencies. He also writes at Julian.com.

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We’ve aggregated many of the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

This is how you stay up-to-date on growth marketing tactics — with advice that’s hard to find elsewhere.

Our community consists of startup founders and heads of growth. You can participate by joining Demand Curve’s marketing training program or its Slack group.

Without further ado, on to our community’s advice.

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More thoughts on growing podcasts

Insights from Harry Morton of Lower Street.

Podcast growth is all about relationships. To increase your listenership, consider partnering with:

1. Other podcasters. Do an episode swap where you play an episode of your show on theirs, and vice versa. Make sure the two podcasts share similarly minded audiences.
2. Curators. Every podcast aggregator has someone responsible for curating their featured content. Look them up on LinkedIn. Reach out via email. Be their friend. Send them only your best stuff.
3. Subscribers. You rise in Apple’s podcast charts (which account for 60% of podcast listenership) by having a subscriber growth spurt in a concentrated period of time (24-48 hours). So, when you release an episode, immediately run your audience promotions aggressively and all at once.

Increasing referral incentives might not increase referrals

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