Unraveling the “Secrets of Sand Hill Road” and the VC thought process, with Andreessen Horowitz’s Scott Kupor
Our Silicon Valley editor Connie Loizos hosted an Extra Crunch live conference call with Andreessen Horowitz GP Scott Kupor, who manages all ops for the firm and was formerly head of the National Venture Capital Association. He just published a new book entitled “Secrets of Sand Hill Road” which is a guide to the venture capital industry and how to attract the attention of VCs to your startup.
This was our most popular conference call so far, and it was great to see so many people coming out to chat with Scott. In case you missed it, we have published the full transcript for Extra Crunch members.
Connie: Talking about demystifying venture capital, you’ve been with Andreessen Horowitz for roughly 10 years, pretty much from the outset of the firm. Can you tell us, beyond a warm introduction, what does it take to get a meeting at Andreessen Horowitz? What do you start looking for on paper?
Scott: What we’re really looking for is a couple of things. First, we always think about market initially, because we know that we’re going to be wrong a lot of times and the way we have to invest is we have to believe at the time we make the investment that the market size is big enough to be able to support a standalone, hopefully, public company at some point in time.
So, that’s always the threshold question we’re trying to ask — is the opportunity that they’re going after is as big as it possibly can be? And then, most of the analysis, particularly the early stage, tends to be based on team, because, we don’t really have the benefit of the product yet.
We definitely don’t even know, quite frankly, how the markets going to evolve. And so, the real question is what is it about this team or set of individuals that makes them uniquely qualified to go after this opportunity? What do they know?
We use this term internally, called an “earned secret”, which is what have you learned that other people might not know that’s going to really enable you to go build something that we know is going to be tough and competitive, and a long slog? And, a lot of the evaluation really starts there.
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