Writing for the Web is a skill that’s easy to learn but difficult to master. One of the hardest elements is concocting a great lede; ledes being the one chance you have of persuading readers to commit to an article in full. Which is exactly what you’re doing in your head right about now. What Is A Lede? A lede, also known as a lead or intro, is that collection of words you see above you. It’s an introduction, an opener, an invitation to read further. Ledes exist in all forms of media, and burying the lede is generally considered...
Read the full article: How To Write A Great Lede When Writing For The Web
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