This year, Facebook announced that it planned to shift your News Feed away from pages and brands, returning to a focus on what it describes as meaningful interactions with friends and family.
What Does This Actually Mean?
This provides a bleak outlook for publishers and brands that rely on Facebook to reach their target audience. Since the announcement, at least one website has shut its doors, blaming the sudden and drastic loss of traffic on changes in the Facebook algorithm.
As Facebook pages disappear from your News Feed, replaced with more posts from your friends, there is one thing you can do to make sure that you still see posts from your favorite brands, publications, and celebrities: change one important setting.
Using Facebook in a Desktop Browser
- Go to the Facebook page you want to make sure you see in your feed.
- Hover over the Following button and select See First.
Using Facebook’s Mobile App
- Launch the Facebook mobile app on your phone.
- Go to the Facebook page you want to make sure you see in your feed.
- Tap the Following button.
- Under In your newsfeed, select See First.
In addition to using this feature for your favorite Facebook pages, you can actually do this for your friends as well. Just go to a friend’s Facebook page and follow the same steps above and you can choose to prioritize certain friends’ posts over everything else.
If you’d rather see less from a friend or page, you can either temporarily or permanently stop seeing their posts in your feed without unliking or unfriending them.
To stop friends or pages from becoming a permanent fixture in your feed, you can either snooze that page or friend for 30 days or unfollow them entirely.
Image Credit: Mactrunk/Depositphotos
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