21 November 2017

Google announces AMP update that will discourage ‘teaser pages’


MOUNTAIN VIEW, CA - MAY 18: Google CEO Sundar Pichai speaks during Google I/O 2016 at Shoreline Amphitheatre on May 19, 2016 in Mountain View, California. The annual Google I/O conference is runs through May 20. (Photo by Justin Sullivan/Getty Images) Publishers have a lot of mixed feeling about AMP (accelerated mobile pages), but it’s pretty safe to say that consumers enjoy web pages that load faster and are less cluttered. What’s less safe to say is that the experience on AMP-optimized pages is always better content-wise. One of the thing AMP sucks at is grabbing readers and letting them explore the site further after reading… Read More
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