Typefaces aren’t solitary creatures. They like to hang out, and it’s up to you to make sure they play well together. Choosing a typeface is a lot like getting dressed to go out. If you’re going to the opera, the choice is pretty easy. But sometimes you’re invited to a Michelin-starred restaurant/roller rink and the choice becomes a little less clear. The key is figuring out the message and the audience. Once you’ve determined those two things, you can begin refining your options. The mechanics of actually choosing the perfect typeface can be a bit touchy-feely, and it varies from...
Read the full article: Font-Pairing Strategies and Tools for Perfect Font Combinations
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