Search engines are amazingly powerful. They can interpret the often unclear language we use to figure out what we’re looking for, determine the best resource to answer our questions, and show it to us within fractions of a second. Google is even getting really good at answering questions in the search results page, obviating the need to click on anything. It even personalizes search results. And that helps people find the information they’re looking for faster. But search engines can’t do it this on their own — they need help from site owners and developers. And schema markup is one way...
Read the full article: How to Use Schema.org Markup in Your Website and Why You Should
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