Google Alerts added a new option to the sources dropdown: finance. Now you can get stock updates using Google Alerts.
I'm not sure if the new option works independently or you need to select other sources like web, news, blogs, discussions. You can select multiple sources for the same alert or you can pick the "automatic" option.
I created a new alert for [goog], picked news and finance, enabled "as-it-happens" and I only received news results, so I don't know if finance alerts actually work.
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