There’s something special about animation. It has a wonderfully potent ability to capture the attention of people by drawing them in – in a way that the written word, and live action video simply cannot. There’s a reason why some of the longest running TV franchises (with Family Guy, The Simpsons and South Park being three very good examples) are animations. There’s something unambiguously magical about the format. Indeed, as a marketing tool, animation has no equal. Some of the most iconic advertising campaigns have been animations. The problem is that it’s remarkably expensive to create compelling animations. You need...
Read the full article: PowToon Makes It Easy To Create Animated Videos And Slideshows
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