Google has yet to officially launch the Chrome app launcher, but there's a simple way to get the launcher right now if you use Windows: go to this page and click "Get the launcher". If you're not signed in to Chrome, you'll need to do that. Probably Google uses Chrome's sync feature to enable the launcher.
Chrome adds a new icon to the taskbar and a new desktop shortcut, at least in Windows. The launcher shows all the apps that are also displayed in Chrome's new tab page. It also shows a search box that lets you quickly launch an app.
Chrome's launcher is connected to the new-style Chrome apps. Google wants to move from the old apps that were mostly bookmarks to some new apps that work offline, use powerful APIs that integrate with web services and devices like USB drives and Bluetooth speakers.
Some examples of new-style Chrome apps: Google Keep and Google+ Photos. Both apps work offline, while Google+ Photos automatically uploads the photos from an SD card.
{ via Engadget. Thanks, Florian K. }
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