The navigation app Waze is in great demand. First, Facebook wanted to buy the app for one billion U.S. dollars - and numerous local data. Now Google also wants to access.
To the navigation app Waze is characterized, according to a media report, a billion-dollar bidding contest between the major players in the Internet industry from. Besides Facebook and Google be interested in writing the financial news agency Bloomberg .
Waze had obtained quotes from several sides and wants more than a billion dollars in the event of a sale. At the same time the start-up could instead also get new money from investors and remain independent, it said, citing people informed.
Almost 50 million users
Waze routes are statements based on user information and also works as a kind of online network for motorists. They inform each other about traffic jams, accidents or speed traps. The start-up, founded in Israel and has since moved to California, according to recent information, has 40 to 50 million users.
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Waze is one of the apps that Apple CEO Tim Cook had last year recommended as an alternative to the then troubled first own mapping service of the iPhone Group.
Those who buy the app, its users can reach in the car. At the same time, the app is a channel for location-based advertising.Both areas, both Google are interesting business as well as Facebook.
"Cards play the same role on mobile devices such as the Internet search on the Web," said Noam Bardin Waze founder jüngst on a technology conference . On smartphones you can earn money with local search. Waze is funded primarily through location-based advertising .
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