24 December 2018

Facebook is not equipped to stop the spread of authoritarianism


After the driver of a speeding bus ran over and killed two college students in Dhaka in July, student protesters took to the streets. They forced the ordinarily disorganized local traffic to drive in strict lanes and stopped vehicles to inspect license and registration papers. They even halted the vehicle of the Chief of Bangladesh Police Bureau of Investigation and found that his license was expired. And they posted videos and information about the protests on Facebook.

The fatal road accident that led to these protests was hardly an isolated incident. Dhaka, Bangladesh’s capital, which was ranked the second least livable city in the world in the Economist Intelligence Unit’s 2018 global liveability index, scored 26.8 out of 100 in the infrastructure category included in the rating. But the regional government chose to stifle the highway safety protests anyway. It went so far as raids of residential areas adjacent to universities to check social media activity, leading to the arrest of 20 students. Although there were many images of Bangladesh Chhatra League, or BCL men, committing acts of violence on students, none of them were arrested. (The BCL is the student wing of the ruling Awami League, one of the major political parties of Bangladesh.)

Students were forced to log into their Facebook profiles and were arrested or beaten for their posts, photographs, and videos. In one instance, BCL men called three students into the dorm’s guestroom, quizzed them over Facebook posts, beat them, and then handed them over to police. They were reportedly tortured in custody.

A pregnant school teacher was arrested and jailed for just over two weeks for “spreading rumors” due to sharing a Facebook post about student protests. A photographer and social justice activist spent more than 100 days in jail for describing police violence during these protests; he told reporters he was beaten in custody. And a university professor was jailed for 37 days for his Facebook posts.

A Dhaka resident who spoke on the condition of anonymity out of fear for their safety said that the crackdown on social media posts essentially silenced student protesters, many of which removed photos, videos, and status updates about the protests from their profiles entirely. While the person thought that students were continuing to be arrested, they said, “nobody is talking about it anymore — at least in my network — because everyone kind of ‘got the memo’ if you know what I mean.”

This isn’t the first time Bangladeshi citizens have been arrested for Facebook posts. As just one example, in April 2017, a rubber plantation worker in southern Bangladesh was arrested and detained for three months for liking and sharing a Facebook post that criticized the prime minister’s visit to India, according to Human Rights Watch.

Bangladesh is far from alone. Government harassment to silence dissent on social media has occurred across the region and in other regions as well — and it often comes hand-in-hand with governments filing takedown requests with Facebook and requesting data on users.

Facebook has removed posts critical of the prime minister in Cambodia and reportedly “agreed to coordinate in the monitoring and removal of content” in Vietnam. Facebook was criticized for not stopping the repression of Rohingya Muslims in Myanmar, where military personnel created fake accounts to spread propaganda which human rights groups say fueled violence and forced displacement. Facebook has since undertaken a human rights impact assessment in Myanmar, and it has also taken down coordinated inauthentic accounts in the country.

UNITED STATES – APRIL 10: Facebook CEO Mark Zuckerberg testifies during the Senate Commerce, Science and Transportation Committee and Senate Judiciary Committee joint hearing on “Facebook, Social Media Privacy, and the Use and Abuse of Data”on Tuesday, April 10, 2018. (Photo By Bill Clark/CQ Roll Call)

Protesters scrubbing Facebook data for fears of repercussions isn’t uncommon. Over and over again, authoritarian-leaning regimes have utilized low-tech strategies to quell dissent. And aside from providing resources related to online privacy and security, Facebook still has little in place to protect its most vulnerable users from these pernicious efforts. As various countries pass laws calling for a local presence and increased regulation, it is possible that the social media conglomerate doesn’t always even want to.

“In many situations, the platforms are under pressure,” said Raman Jit Singh Chima, policy director at Access Now. “Tech companies are being directly sent takedown orders, user data requests. The danger of that is that companies will potentially be overcomplying or responding far too quickly to government demands when they are able to push back on those requests,” he said.

Elections are often a critical moment for oppressive behavior from governments — Uganda, Chad, and Vietnam have specifically targeted citizens — and candidates — during election time. Facebook announced just last Thursday that it had taken down nine Facebook pages and six Facebook accounts for engaging in coordinated inauthentic behavior in Bangladesh. These pages, which Facebook believes were linked to people associated with the Bangladesh government, were “designed to look like independent news outlets and posted pro-government and anti-opposition content.” The sites masqueraded as news outlets, including fake BBC Bengali, BDSNews24, and Bangla Tribune and news pages with photoshopped blue checkmarks, according to the Atlantic Council’s Digital Forensic Research Lab.

Still, the imminent election in Bangladesh doesn’t bode well for anyone who might wish to express dissent. In October, a digital security bill that regulates some types of controversial speech was passed in the country, signaling to companies that as the regulatory environment tightens, they too could become targets.

More restrictive regulation is part of a greater trend around the world, said Naman M. Aggarwal, Asia policy associate at Access Now. Some countries, like Brazil and India, have passed “fake news” laws. (A similar law was proposed in Malaysia, but it was blocked in the Senate.) These types of laws are frequently followed by content takedowns. (In Bangladesh, the government warned broadcasters not to air footage that could create panic or disorder, essentially halting news programming on the protests.)

Other governments in the Middle East and North Africa — such as Egypt, Algeria, United Arab Emirates, Saudi Arabia, and Bahrain — clamp down on free expression on social media under the threat of fines or prison time. And countries like Vietnam have passed laws requiring social media companies to localize their storage and have a presence in the country — typically an indication of greater content regulation and pressure on the companies from local governments. In India, WhatsApp and other financial tech services were told to open offices in the country.

And crackdowns on posts about protests on social media come hand-in-hand with government requests for data. Facebook’s biannual transparency report provides detail on the percentage of government requests the company complies within each country, but most people don’t know until long after the fact. Between January and June, the company received 134 emergency requests and 18 legal processes from Bangladeshi authorities for 205 users or accounts. Facebook turned over at least some data in 61 percent of emergency requests and 28 percent of legal processes.

Facebook said in a statement that it “believes people deserve to have a voice, and that everyone has the right to express themselves in a safe environment,” and that it handles requests for user data “extremely carefully.'”

The company pointed to its Facebook for Journalists resources and said it is “saddened by governments using broad and vague regulation or other practices to silence, criminalize or imprison journalists, activists, and others who speak out against them,” but the company said it also helps journalists, activists, and other people around the world to “tell their stories in more innovative ways, reach global audiences, and connect directly with people.”

But there are policies that Facebook could enact that would help people in these vulnerable positions, like allowing users to post anonymously.

“Facebook’s real names policy doesn’t exactly protect anonymity, and has created issues for people in countries like Vietnam,” said Aggarwal. “If platforms provide leeway, or enough space for anonymous posting, and anonymous interactions, that is really helpful to people on ground.”

BERLIN, GERMANY – SEPTEMBER 12: A visitor uses a mobile phone in front of the Facebook logo at the #CDUdigital conference on September 12, 2015 in Berlin, Germany. (Photo by Adam Berry/Getty Images)

A German court found the policy illegal under its decade-old privacy law in February. Facebook said it plans to appeal the decision.

“I’m not sure if Facebook even has an effective strategy or understanding of strategy in the long term,’ said Sean O’Brien, lead researcher at Yale Privacy Lab. “In some cases, Facebook is taking a very proactive role… but in other cases, it won’t.” In any case, these decisions require a nuanced understanding of the population, culture, and political spectrum in various regions — something it’s not clear Facebook has.

Facebook isn’t responsible for government decisions to clamp down on free expression. But the question remains: How can companies stop assisting authoritarian governments, inadvertently or otherwise?

“If Facebook knows about this kind of repression, they should probably have… some sort of mechanism to at the very least heavily try to convince people not to post things publicly that they think they could get in trouble for,” said O’Brien. “It would have a chilling effect on speech, of course, which is a whole other issue, but at least it would allow people to make that decision for themselves.”

This could be an opt-in feature, but O’Brien acknowledges that it could create legal liabilities for Facebook, leading the social media giant to create lists of “dangerous speech” or profiles on “dissidents,” and could theoretically shut them down or report them to the police. Still, Facebook could consider rolling a “speech alert” feature to an entire city or country if that area becomes volatile politically and dangerous for speech, he said.

O’Brien says that social media companies could consider responding to situations where a person is being detained illegally and potentially coerced into giving their passwords in a way that could protect them, perhaps by triggering a temporary account reset or freeze to prevent anyone from accessing the account without proper legal process. Some actions that might trigger the reset or freeze could be news about an individual’s arrest — if Facebook is alerted to it, contact from the authorities, or contact from friends and loved ones, as evaluated by humans. There could even be a “panic button” type trigger, like Guardian Project’s PanicKit, but for Facebook — allowing users to wipe or freeze their own accounts or posts tagged preemptively with a codeword only the owner knows.

“One of the issues with computer interfaces is that when people log into a site, they get a false sense of privacy even when the things they’re posting in that site are widely available to the public,” said O’Brien. Case in point: this year, women anonymously shared their experiences of abusive coworkers in a shared Google Doc — the so-called “Shitty Media Men” list, likely without realizing that a lawsuit could unmask them. That’s exactly what is happening.

Instead, activists and journalists often need to tap into resources and gain assistance from groups like Access Now, which runs a digital security helpline, and the Committee to Protect Journalists. These organizations can provide personal advice tailored to their specific country and situation. They can access Facebook over the Tor anonymity network. Then can use VPNs, and end-to-end encrypted messaging tools, and non-phone-based two-factor authentication methods. But many may not realize what the threat is until it’s too late.

The violent crackdown on free speech in Bangladesh accompanied government-imposed Internet restrictions, including the throttling of Internet access around the country. Users at home with a broadband connection did not feel the effects of this, but “it was the students on the streets who couldn’t go live or publish any photos of what was going on,” the Dhaka resident said.

Elections will take place in Bangladesh on December 30.

In the few months leading up to the election, Access Now says it’s noticed an increase in Bangladeshi residents expressing concern that their data has been compromised and seeking assistance from the Digital Security hotline.

Other rights groups have also found an uptick in malicious activity.

Meenakshi Ganguly, South Asia director at Human Rights Watch, said in an email that the organization is “extremely concerned about the ongoing crackdown on the political opposition and on freedom of expression, which has created a climate of fear ahead of national elections.”

Ganguly cited politically motivated cases against thousands of opposition supporters, many of which have been arrested, as well as candidates that have been attacked.

Human Rights Watch issued a statement about the situation, warning that the Rapid Action Battalion, a “paramilitary force implicated in serious human rights violations including extrajudicial killings and enforced disappearances,” and has been “tasked with monitoring social media for ‘anti-state propaganda, rumors, fake news, and provocations.'” This is in addition to a nine-member monitoring cell and around 100 police teams dedicated to quashing so-called “rumors” on social media, amid the looming threat of news website shutdowns.

“The security forces continue to arrest people for any criticism of the government, including on social media,” Ganguly said. “We hope that the international community will urge the Awami League government to create conditions that will uphold the rights of all Bangladeshis to participate in a free and fair vote.”


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Facebook is not equipped to stop the spread of authoritarianism


After the driver of a speeding bus ran over and killed two college students in Dhaka in July, student protesters took to the streets. They forced the ordinarily disorganized local traffic to drive in strict lanes and stopped vehicles to inspect license and registration papers. They even halted the vehicle of the Chief of Bangladesh Police Bureau of Investigation and found that his license was expired. And they posted videos and information about the protests on Facebook.

The fatal road accident that led to these protests was hardly an isolated incident. Dhaka, Bangladesh’s capital, which was ranked the second least livable city in the world in the Economist Intelligence Unit’s 2018 global liveability index, scored 26.8 out of 100 in the infrastructure category included in the rating. But the regional government chose to stifle the highway safety protests anyway. It went so far as raids of residential areas adjacent to universities to check social media activity, leading to the arrest of 20 students. Although there were many images of Bangladesh Chhatra League, or BCL men, committing acts of violence on students, none of them were arrested. (The BCL is the student wing of the ruling Awami League, one of the major political parties of Bangladesh.)

Students were forced to log into their Facebook profiles and were arrested or beaten for their posts, photographs, and videos. In one instance, BCL men called three students into the dorm’s guestroom, quizzed them over Facebook posts, beat them, and then handed them over to police. They were reportedly tortured in custody.

A pregnant school teacher was arrested and jailed for just over two weeks for “spreading rumors” due to sharing a Facebook post about student protests. A photographer and social justice activist spent more than 100 days in jail for describing police violence during these protests; he told reporters he was beaten in custody. And a university professor was jailed for 37 days for his Facebook posts.

A Dhaka resident who spoke on the condition of anonymity out of fear for their safety said that the crackdown on social media posts essentially silenced student protesters, many of which removed photos, videos, and status updates about the protests from their profiles entirely. While the person thought that students were continuing to be arrested, they said, “nobody is talking about it anymore — at least in my network — because everyone kind of ‘got the memo’ if you know what I mean.”

This isn’t the first time Bangladeshi citizens have been arrested for Facebook posts. As just one example, in April 2017, a rubber plantation worker in southern Bangladesh was arrested and detained for three months for liking and sharing a Facebook post that criticized the prime minister’s visit to India, according to Human Rights Watch.

Bangladesh is far from alone. Government harassment to silence dissent on social media has occurred across the region and in other regions as well — and it often comes hand-in-hand with governments filing takedown requests with Facebook and requesting data on users.

Facebook has removed posts critical of the prime minister in Cambodia and reportedly “agreed to coordinate in the monitoring and removal of content” in Vietnam. Facebook was criticized for not stopping the repression of Rohingya Muslims in Myanmar, where military personnel created fake accounts to spread propaganda which human rights groups say fueled violence and forced displacement. Facebook has since undertaken a human rights impact assessment in Myanmar, and it has also taken down coordinated inauthentic accounts in the country.

UNITED STATES – APRIL 10: Facebook CEO Mark Zuckerberg testifies during the Senate Commerce, Science and Transportation Committee and Senate Judiciary Committee joint hearing on “Facebook, Social Media Privacy, and the Use and Abuse of Data”on Tuesday, April 10, 2018. (Photo By Bill Clark/CQ Roll Call)

Protesters scrubbing Facebook data for fears of repercussions isn’t uncommon. Over and over again, authoritarian-leaning regimes have utilized low-tech strategies to quell dissent. And aside from providing resources related to online privacy and security, Facebook still has little in place to protect its most vulnerable users from these pernicious efforts. As various countries pass laws calling for a local presence and increased regulation, it is possible that the social media conglomerate doesn’t always even want to.

“In many situations, the platforms are under pressure,” said Raman Jit Singh Chima, policy director at Access Now. “Tech companies are being directly sent takedown orders, user data requests. The danger of that is that companies will potentially be overcomplying or responding far too quickly to government demands when they are able to push back on those requests,” he said.

Elections are often a critical moment for oppressive behavior from governments — Uganda, Chad, and Vietnam have specifically targeted citizens — and candidates — during election time. Facebook announced just last Thursday that it had taken down nine Facebook pages and six Facebook accounts for engaging in coordinated inauthentic behavior in Bangladesh. These pages, which Facebook believes were linked to people associated with the Bangladesh government, were “designed to look like independent news outlets and posted pro-government and anti-opposition content.” The sites masqueraded as news outlets, including fake BBC Bengali, BDSNews24, and Bangla Tribune and news pages with photoshopped blue checkmarks, according to the Atlantic Council’s Digital Forensic Research Lab.

Still, the imminent election in Bangladesh doesn’t bode well for anyone who might wish to express dissent. In October, a digital security bill that regulates some types of controversial speech was passed in the country, signaling to companies that as the regulatory environment tightens, they too could become targets.

More restrictive regulation is part of a greater trend around the world, said Naman M. Aggarwal, Asia policy associate at Access Now. Some countries, like Brazil and India, have passed “fake news” laws. (A similar law was proposed in Malaysia, but it was blocked in the Senate.) These types of laws are frequently followed by content takedowns. (In Bangladesh, the government warned broadcasters not to air footage that could create panic or disorder, essentially halting news programming on the protests.)

Other governments in the Middle East and North Africa — such as Egypt, Algeria, United Arab Emirates, Saudi Arabia, and Bahrain — clamp down on free expression on social media under the threat of fines or prison time. And countries like Vietnam have passed laws requiring social media companies to localize their storage and have a presence in the country — typically an indication of greater content regulation and pressure on the companies from local governments. In India, WhatsApp and other financial tech services were told to open offices in the country.

And crackdowns on posts about protests on social media come hand-in-hand with government requests for data. Facebook’s biannual transparency report provides detail on the percentage of government requests the company complies within each country, but most people don’t know until long after the fact. Between January and June, the company received 134 emergency requests and 18 legal processes from Bangladeshi authorities for 205 users or accounts. Facebook turned over at least some data in 61 percent of emergency requests and 28 percent of legal processes.

Facebook said in a statement that it “believes people deserve to have a voice, and that everyone has the right to express themselves in a safe environment,” and that it handles requests for user data “extremely carefully.'”

The company pointed to its Facebook for Journalists resources and said it is “saddened by governments using broad and vague regulation or other practices to silence, criminalize or imprison journalists, activists, and others who speak out against them,” but the company said it also helps journalists, activists, and other people around the world to “tell their stories in more innovative ways, reach global audiences, and connect directly with people.”

But there are policies that Facebook could enact that would help people in these vulnerable positions, like allowing users to post anonymously.

“Facebook’s real names policy doesn’t exactly protect anonymity, and has created issues for people in countries like Vietnam,” said Aggarwal. “If platforms provide leeway, or enough space for anonymous posting, and anonymous interactions, that is really helpful to people on ground.”

BERLIN, GERMANY – SEPTEMBER 12: A visitor uses a mobile phone in front of the Facebook logo at the #CDUdigital conference on September 12, 2015 in Berlin, Germany. (Photo by Adam Berry/Getty Images)

A German court found the policy illegal under its decade-old privacy law in February. Facebook said it plans to appeal the decision.

“I’m not sure if Facebook even has an effective strategy or understanding of strategy in the long term,’ said Sean O’Brien, lead researcher at Yale Privacy Lab. “In some cases, Facebook is taking a very proactive role… but in other cases, it won’t.” In any case, these decisions require a nuanced understanding of the population, culture, and political spectrum in various regions — something it’s not clear Facebook has.

Facebook isn’t responsible for government decisions to clamp down on free expression. But the question remains: How can companies stop assisting authoritarian governments, inadvertently or otherwise?

“If Facebook knows about this kind of repression, they should probably have… some sort of mechanism to at the very least heavily try to convince people not to post things publicly that they think they could get in trouble for,” said O’Brien. “It would have a chilling effect on speech, of course, which is a whole other issue, but at least it would allow people to make that decision for themselves.”

This could be an opt-in feature, but O’Brien acknowledges that it could create legal liabilities for Facebook, leading the social media giant to create lists of “dangerous speech” or profiles on “dissidents,” and could theoretically shut them down or report them to the police. Still, Facebook could consider rolling a “speech alert” feature to an entire city or country if that area becomes volatile politically and dangerous for speech, he said.

O’Brien says that social media companies could consider responding to situations where a person is being detained illegally and potentially coerced into giving their passwords in a way that could protect them, perhaps by triggering a temporary account reset or freeze to prevent anyone from accessing the account without proper legal process. Some actions that might trigger the reset or freeze could be news about an individual’s arrest — if Facebook is alerted to it, contact from the authorities, or contact from friends and loved ones, as evaluated by humans. There could even be a “panic button” type trigger, like Guardian Project’s PanicKit, but for Facebook — allowing users to wipe or freeze their own accounts or posts tagged preemptively with a codeword only the owner knows.

“One of the issues with computer interfaces is that when people log into a site, they get a false sense of privacy even when the things they’re posting in that site are widely available to the public,” said O’Brien. Case in point: this year, women anonymously shared their experiences of abusive coworkers in a shared Google Doc — the so-called “Shitty Media Men” list, likely without realizing that a lawsuit could unmask them. That’s exactly what is happening.

Instead, activists and journalists often need to tap into resources and gain assistance from groups like Access Now, which runs a digital security helpline, and the Committee to Protect Journalists. These organizations can provide personal advice tailored to their specific country and situation. They can access Facebook over the Tor anonymity network. Then can use VPNs, and end-to-end encrypted messaging tools, and non-phone-based two-factor authentication methods. But many may not realize what the threat is until it’s too late.

The violent crackdown on free speech in Bangladesh accompanied government-imposed Internet restrictions, including the throttling of Internet access around the country. Users at home with a broadband connection did not feel the effects of this, but “it was the students on the streets who couldn’t go live or publish any photos of what was going on,” the Dhaka resident said.

Elections will take place in Bangladesh on December 30.

In the few months leading up to the election, Access Now says it’s noticed an increase in Bangladeshi residents expressing concern that their data has been compromised and seeking assistance from the Digital Security hotline.

Other rights groups have also found an uptick in malicious activity.

Meenakshi Ganguly, South Asia director at Human Rights Watch, said in an email that the organization is “extremely concerned about the ongoing crackdown on the political opposition and on freedom of expression, which has created a climate of fear ahead of national elections.”

Ganguly cited politically motivated cases against thousands of opposition supporters, many of which have been arrested, as well as candidates that have been attacked.

Human Rights Watch issued a statement about the situation, warning that the Rapid Action Battalion, a “paramilitary force implicated in serious human rights violations including extrajudicial killings and enforced disappearances,” and has been “tasked with monitoring social media for ‘anti-state propaganda, rumors, fake news, and provocations.'” This is in addition to a nine-member monitoring cell and around 100 police teams dedicated to quashing so-called “rumors” on social media, amid the looming threat of news website shutdowns.

“The security forces continue to arrest people for any criticism of the government, including on social media,” Ganguly said. “We hope that the international community will urge the Awami League government to create conditions that will uphold the rights of all Bangladeshis to participate in a free and fair vote.”


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The Yule Log Channel


My aunt and uncle lived up the hill from Martins Ferry, Ohio, high above the river. My uncle ran a used car lot – Snezek’s – and so it was understood that they had a little bit of money and a bigger house than the rest of the family in the Valley.

We would drive there every year at Christmas, first the two and a half hours to Martins Ferry, a pit-stop at my grandmothers, and then a drive up the woods that covered the winding upper roads like a dark cloud. These were family gatherings before distractions, before everyone carried their lives with them in their pocket, so you had to prepare.

I always brought a few books or some Christmas presents to play with. One year I brought my entire Dungeons & Dragons set in an effort to learn how to play – even though I had no one to play with.

We’d shiver in the backseat as we wound through up the hill. House windows faced us, candles aglow. White glowing reindeer and sleighs peeked between pines. At the house we’d coast into the driveway and hop out into the crystalline cold. A few steps more and we would be warm.

Walking into the that house through door next to the garage, into the warmth of a home fired with cooking and laughter, is one of my fondest memories. The family made pierogi and lasagna, two staples in the pot-luck rotation of those old coal and steel towns. There would be plates of cookies and plenty of ginger ale and Buckeyes, the best candy on earth. There were jars of pretzels and nuts here and there, a sprinkling of gumdrops or hard candy for the old folks. There was fried chicken someone made and wedding soup my mother made. As you walked into that warm place you heard the clack of billiard balls and the roar of the game in the other room. My dad cracked a beer. I got kissed by my aunts a few times and then hid, perhaps in a corner or maybe upstairs by their big tree in a darkened room lit only by a fire roaring on a tube television.

That was the height of interactivity, then: a live fire on TV (or, more likely, a looped fire.) You imagined what it must be like on the other end of that picture, how much technology you needed to make something so primal and imperative appear on a glass tube. It was as if we had traversed space into a strange craft outfitted with the comforts of home and none of the discomforts. Nestled on the couch, the TV crackling, you were on a space station and safe, a self-sufficient place where memories of cold were far distant.

They aired the first Yule log in 1966 from New York’s Gracie Mansion. By the time I was watching it it had been around for twenty years. It was a holdover from the early days of broadcast, from the days when the air was dead if there was no one to play in front of the cameras. In a few years the tradition would vanish but in 2001, in the wake of 9/11, it came back, a reminder of simpler times.

There was something about it that could change your outlook. A distant roaring fire was almost as good as one in the house and far less work. I’d curl up, read, and nod off, the voices of the adults below lulling me to sleep.

Now we carry things that burn brightly in our pockets. We don’t need these camera tricks to see fires everywhere. We don’t curl up to the magnet hum of a cathode ray tube and the tinny crackle and pop of facsimile logs. We’re beyond that.

Maybe we aren’t, though. Maybe there’s still a warm place, the umbilicus to get there a crystalline moment between the backseat of car and warm basement rec room. And maybe upstairs there’s a dozing kid watching the last drops of Christmas burn away into the country dark.

I think there still is. I hope there still is.

Merry Christmas.


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China’s WeChat is the latest to get Snap-like ‘Stories’


WeChat, the Chinese messaging giant with over 1 billion monthly active users around the world, just added a Snap-like ephemeral video feature as part of its biggest overhaul since 2014.

The revamp comes as Tencent, which owns stakes in Snap, sees increasing rivalry from up-and-comers like video app TikTok and news app Jinri Toutiao. WeChat has over the years morphed beyond a straight-up messenger to include many utility purposes. With more than 1 million lightweight apps up and running, users can accomplish a long list of tasks ranging from shopping to ride-hailing without ever having to leave WeChat.

Meanwhile, some have expressed frustration over WeChat’s core as a social app. Moments, a feature akin to Facebook News Feed, was once a haven for close friends to share articles, photos and videos. But newsfeed content became blander over time as people’s contact list grows to include their bosses and their local fruit seller who needs to be added as a friend to process WeChat payments.

WeChat founder Allen Zhang is known for his obsession with user experience and has been cautious with tweaks, so a major redesign to the super app is effectively a guidebook for where WeChat is headed for the next few years.

The new off-the-cuff video feature, aptly named “Time Capsule,” is one of WeChat’s more noticeable updates. In the past, users shared videos to three main destinations: A friend, a group chat or Moments. This route remains unchanged but with Time Capsule, users can also upload videos of up to 15 seconds that disappear after 24 hours, similar to how Snap Stories and its slew of clones including Instagram Stories work. Meanwhile, Snap has also drawn inspiration from Chinese apps in a recent redesign.

A blue ring will appear near the profile of those who have recorded an instant story. Screenshot by TechCrunch

Different from Instagram, which recently started allowing users to share Stories to close friends, WeChat doesn’t let users share Time Capsule videos to friends, yet. Instead of lining up all the instant videos at the top of the app as Instagram does, WeChat is asking users to find them in less conspicuous ways: On Moments, in a group chat or in one’s starred friend list, a blue ring will appear near the profile of those who have recorded instant stories.

These secret entry points mean users are prompted to watch videos of those they know well as they rarely click on the profile of, say, a fruit vendor.

Time Capsule is also a step up from WeChat’s old video sharing tool with additional features such as locations and music, functions that are ubiquitous in TikTok and other short-form video apps. Users can also react to Time Capsule videos by blowing virtual “bubbles”, whereas the old video format doesn’t allow such interaction.

Time Capsule is a step up from WeChat’s old video sharing tool with additional features such as locations and music. Screenshot by TechCrunch

While Time Capsule is not necessarily a direct challenger to TikTok — a product of the world’s most valuable startup ByteDance — it enriches the video experience for users who want to give close friends a window into their life. TikTok, by comparison, delivers content by relying on artificial intelligence to read users’ past habits rather than studying their social graphs.

That said, WeChat has shown signs to catch up with TikTok by rolling out a dozen of video apps this year. While Tencent blocks TikTok videos from being shared to WeChat, its own proprietary video app Weishi gets preferential treatment. When users choose to record a video on WeChat, there’s an option to record it via Weishi. But Tencent’s short video fleet has a long way to go before they reach TikTok’s global dominance of 500 million monthly active users.

Another WeChat update also appears as a response to a popular ByteDance app. While WeChat users could show appreciation for an article by clicking on a ‘like’ button, there was no effective way in the past to know what their friends enjoyed. The revamped WeChat now lets people see all the articles their friends have liked under one single stream called “Wow”.

That’s a feature that ByteDance’s Jinri Toutiao news app cannot rival as Wow is built on billions of users who know each other, unlike Jinri Toutiao that relies on AI personalization like its sibling TikTok. WeChat is already colossal and can never please every user, but its new move shows that it’s paying close attention to whoever that may steal its users’ eyeball time away.


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Christmas Eve Eve


Christmas Eve Eve

The year social networks were no longer social


The term “social network” has become a meaningless association of words. Pair those two words and it becomes a tech category, the equivalent of a single term to define a group of products.

But are social networks even social anymore? If you have a feeling of tech fatigue when you open the Facebook app, you’re not alone. Watching distant cousins fight about politics in a comment thread is no longer fun.

Chances are you have dozens, hundreds or maybe thousands of friends and followers across multiple platforms. But those crowded places have never felt so empty.

It doesn’t mean that you should move to the woods and talk with animals. And Facebook, Twitter or LinkedIn won’t collapse overnight. They have intrinsic value with other features — social graphs, digital CVs, organizing events…

But the concept of wide networks of social ties with an element of broadcasting is dead.

From interest-based communities to your lousy neighbor

If you’ve been active on the web for long enough, you may have fond memories of internet forums. Maybe you were a fan of video games, Harry Potter or painting.

Fragmentation was key. You could be active on multiple forums and you didn’t have to mention your other passions. Over time, you’d see the same names come up again and again on your favorite forum. You’d create your own running jokes, discover things together, laugh, cry and feel something.

When I was a teenager, I was active on multiple forums. I remember posting thousands of messages a year and getting to know new people. It felt like hanging out with a welcoming group of friends because you shared the same passions.

It wasn’t just fake internet relationships. I met “IRL” with fellow internet friends quite a few times. One day, I remember browsing the list of threads and learning about someone’s passing. Their significant other posted a short message because the forum meant a lot to this person.

Most of the time, I didn’t know the identities of the persons talking with me. We were all using nicknames and put tidbits of information in bios — “Stuttgart, Germany” or “train ticket inspector.”

And then, Facebook happened. At first, it was also all about interest-based communities — attending the same college is a shared interest, after all. Then, they opened it up to everyone to scale beyond universities.

When you look at your list of friends, they are your Facebook friends not because you share a hobby, but because you’ve know them for a while.

Facebook constantly pushes you to add more friends with the infamous “People you may know” feature. Knowing someone is one thing, but having things to talk about is another.

So here we are, with your lousy neighbor sharing a sexist joke in your Facebook feed.

As social networks become bigger, content becomes garbage.

Facebook’s social graph is broken by design. Putting names and faces on people made friend requests emotionally charged. You can’t say no to your high school best friend, even if you haven’t seen her in five years.

It used to be okay to leave friends behind. It used to be okay to forget about people. But the fact that it’s possible to stay in touch with social networks have made those things socially unacceptable.

Too big to succeed

One of the key pillars of social networks is the broadcasting feature. You can write a message, share a photo, make a story and broadcast them to your friends and followers.

But broadcasting isn’t scalable.

Most social networks are now publicly traded companies — they’re always chasing growth. Growth means more revenue and revenue means that users need to see more ads.

The best way to shove more ads down your throat is to make you spend more time on a service. If you watch multiple YouTube videos, you’re going to see more pre-roll ads. And there are two ways to make you spend more time on a social network — making you come back more often and making you stay longer each time you visit.

And 2018 has been the year of cheap tricks and dark pattern design. In order to make you come more often, companies now send you FOMO-driven notifications with incomplete, disproportionate information.

This isn’t just about opening an app. Social networks now want to direct you to other parts of the service. Why don’t you click on this bright orange banner to open IGTV? Look at this shiny button! Look! Look!

And then, there’s all the gamification, algorithm-driven recommendations and other Skinner box mechanisms. That tiny peak of adrenaline you get when you refresh your feed, even if it only happens once per week, is what’s going to make you come back again and again.

Don’t forget that Netflix wanted to give kids digital badges if they completed a season. The company has since realized that it was going too far. Still, U.S. adults now spend nearly six hours per day consuming digital media — and phones represent more than half of that usage.

Given that social networks need to give you something new every time, they want you to follow as many people as possible, subscribe to every YouTube channel you can. This way, every time you come back, there’s something new.

Algorithms recommend some content based on engagement, and guess what? The most outrageous, polarizing content always ends up at the top of the pile.

I’m not going to talk about fake news or the fact that YouTubers now all write titles in ALL CAPS to grab your attention. That’s a topic for another article. But YouTube shouldn’t be surprised that Logan Paul filmed a suicide victim in Japan to drive engagement and trick the algorithm.

In other words, as social networks become bigger, content becomes garbage.

Private communities

Centralization is always followed by decentralization. Now that we’ve reached a social network dead end, it’s time to build our own digital house.

Group messaging has been key when it comes to staying in touch with long-distance family members. But you can create your own interest-based groups and talk about things you’re passionate about with people who care about those things.

Social networks that haven’t become too big still have an opportunity to pivot. It’s time to make them more about close relationships and add useful features to talk with your best friends and close ones.

And if you have interesting things to say, do it on your own terms. Create a blog instead of signing up to Medium. This way, Medium won’t force your readers to sign up when they want to read your words.

If you spend your vacation crafting the perfect Instagram story, you should be more cynical about it. Either you want to make a career out of it and become an Instagram star, or you should consider sending photos and videos to your communities directly. Otherwise, you’re just participating in a rotten system.

If you want to comment on politics and life in general, you should consider talking about those topics with people surrounding you, not your friends on Facebook.

Put your phone back in your pocket and start a conversation. You might end up discussing for hours without even thinking about the red dots on all your app icons.


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The year social networks were no longer social


The term “social network” has become a meaningless association of words. Pair those two words and it becomes a tech category, the equivalent of a single term to define a group of products.

But are social networks even social anymore? If you have a feeling of tech fatigue when you open the Facebook app, you’re not alone. Watching distant cousins fight about politics in a comment thread is no longer fun.

Chances are you have dozens, hundreds or maybe thousands of friends and followers across multiple platforms. But those crowded places have never felt so empty.

It doesn’t mean that you should move to the woods and talk with animals. And Facebook, Twitter or LinkedIn won’t collapse overnight. They have intrinsic value with other features — social graphs, digital CVs, organizing events…

But the concept of wide networks of social ties with an element of broadcasting is dead.

From interest-based communities to your lousy neighbor

If you’ve been active on the web for long enough, you may have fond memories of internet forums. Maybe you were a fan of video games, Harry Potter or painting.

Fragmentation was key. You could be active on multiple forums and you didn’t have to mention your other passions. Over time, you’d see the same names come up again and again on your favorite forum. You’d create your own running jokes, discover things together, laugh, cry and feel something.

When I was a teenager, I was active on multiple forums. I remember posting thousands of messages a year and getting to know new people. It felt like hanging out with a welcoming group of friends because you shared the same passions.

It wasn’t just fake internet relationships. I met “IRL” with fellow internet friends quite a few times. One day, I remember browsing the list of threads and learning about someone’s passing. Their significant other posted a short message because the forum meant a lot to this person.

Most of the time, I didn’t know the identities of the persons talking with me. We were all using nicknames and put tidbits of information in bios — “Stuttgart, Germany” or “train ticket inspector.”

And then, Facebook happened. At first, it was also all about interest-based communities — attending the same college is a shared interest, after all. Then, they opened it up to everyone to scale beyond universities.

When you look at your list of friends, they are your Facebook friends not because you share a hobby, but because you’ve know them for a while.

Facebook constantly pushes you to add more friends with the infamous “People you may know” feature. Knowing someone is one thing, but having things to talk about is another.

So here we are, with your lousy neighbor sharing a sexist joke in your Facebook feed.

As social networks become bigger, content becomes garbage.

Facebook’s social graph is broken by design. Putting names and faces on people made friend requests emotionally charged. You can’t say no to your high school best friend, even if you haven’t seen her in five years.

It used to be okay to leave friends behind. It used to be okay to forget about people. But the fact that it’s possible to stay in touch with social networks have made those things socially unacceptable.

Too big to succeed

One of the key pillars of social networks is the broadcasting feature. You can write a message, share a photo, make a story and broadcast them to your friends and followers.

But broadcasting isn’t scalable.

Most social networks are now publicly traded companies — they’re always chasing growth. Growth means more revenue and revenue means that users need to see more ads.

The best way to shove more ads down your throat is to make you spend more time on a service. If you watch multiple YouTube videos, you’re going to see more pre-roll ads. And there are two ways to make you spend more time on a social network — making you come back more often and making you stay longer each time you visit.

And 2018 has been the year of cheap tricks and dark pattern design. In order to make you come more often, companies now send you FOMO-driven notifications with incomplete, disproportionate information.

This isn’t just about opening an app. Social networks now want to direct you to other parts of the service. Why don’t you click on this bright orange banner to open IGTV? Look at this shiny button! Look! Look!

And then, there’s all the gamification, algorithm-driven recommendations and other Skinner box mechanisms. That tiny peak of adrenaline you get when you refresh your feed, even if it only happens once per week, is what’s going to make you come back again and again.

Don’t forget that Netflix wanted to give kids digital badges if they completed a season. The company has since realized that it was going too far. Still, U.S. adults now spend nearly six hours per day consuming digital media — and phones represent more than half of that usage.

Given that social networks need to give you something new every time, they want you to follow as many people as possible, subscribe to every YouTube channel you can. This way, every time you come back, there’s something new.

Algorithms recommend some content based on engagement, and guess what? The most outrageous, polarizing content always ends up at the top of the pile.

I’m not going to talk about fake news or the fact that YouTubers now all write titles in ALL CAPS to grab your attention. That’s a topic for another article. But YouTube shouldn’t be surprised that Logan Paul filmed a suicide victim in Japan to drive engagement and trick the algorithm.

In other words, as social networks become bigger, content becomes garbage.

Private communities

Centralization is always followed by decentralization. Now that we’ve reached a social network dead end, it’s time to build our own digital house.

Group messaging has been key when it comes to staying in touch with long-distance family members. But you can create your own interest-based groups and talk about things you’re passionate about with people who care about those things.

Social networks that haven’t become too big still have an opportunity to pivot. It’s time to make them more about close relationships and add useful features to talk with your best friends and close ones.

And if you have interesting things to say, do it on your own terms. Create a blog instead of signing up to Medium. This way, Medium won’t force your readers to sign up when they want to read your words.

If you spend your vacation crafting the perfect Instagram story, you should be more cynical about it. Either you want to make a career out of it and become an Instagram star, or you should consider sending photos and videos to your communities directly. Otherwise, you’re just participating in a rotten system.

If you want to comment on politics and life in general, you should consider talking about those topics with people surrounding you, not your friends on Facebook.

Put your phone back in your pocket and start a conversation. You might end up discussing for hours without even thinking about the red dots on all your app icons.


Read Full Article

HQ Trivia launches HQ Words tonight under reinstalled CEO


HQ’s expansion beyond trivia emerges from beta tonight, but the question is whether it’s different and accessible enough to revive the startup’s growth. HQ Words opens to everyone with today’s 6:30pm pacific broadcast within the HQ Trivia app after several weeks of closed beta testing of the Wheel Of Fortune-style game. The launch will be the first big move of Rus Yusupov now that’s been officially renamed CEO a week after the tragic death of fellow co-founder and former CEO Colin Kroll, HQ confirms to TechCrunch.

“Intermedia Labs introduced the world to a category defining product, HQ Trivia. Once again, with HQ Words, Intermedia Labs is poised to captivate the world with a revolutionary experience that will bring people together in new ways around live mobile video” Yusupov tells us. “HQ Words is the most interactive experience we’ve ever made.”

Kroll’s passing comes at a tough time for HQ. Its daily player count has declined since it became a phenomenon a year ago. The novelty has begun to wear off, and with so many experienced trivia whizzes, cash jackpots are often split between enough people that winners only get a few bucks. Interrupting your days or nights to play at a particular time can be inconvenient compared to the legions of always-available other games. Yusupov, who was HQ’s CEO until Kroll took over in September, will have to figure out what will attract casual crosswords players and those who flocked to Zynga’s Words With Friends — the kind of disruptive thinking Kroll excelled at.

“Colin and I shared many incredible life moments over the last 7 years. We embarked on an incredible journey co-founding two breakthrough companies together – and the lessons we learned at Vine and HQ will continue to have a big impact on me. Like many relationships, we’ve also had our challenges – but it was during these challenging times that Colin’s kind soul and big heart would truly shine” Yusupov wrote in a statement about his co-founder that was originally published by Digiday in a touching memorial post. Between building Vine and HQ together, the pair have reimagined mobile entertainment, giving millions a chance to show off their wits and creativity. “He had this incredible ability to make everyone feel special. He listened well. He thought deeply. But above all, he cared about people more than work. The driving force behind his innovations was the positive impact they would have on people and world. Colin’s innovations and inventions have changed many people’s lives for the better and will continue to impact the world for years to come.”

HQ Trivia’s co-founder and former CEO Colin Kroll passed away earlier this month

How To Play HQ Words

In HQ Words, players compete live to solve word puzzles by correctly choosing what letters are hidden. You can find the game inside the existing HQ Trivia iOS and Android apps. Host Anna Roisman pluckily provides a clue and then dispenses hints as the 25-second timer for each puzzle counts down. If the clue is “gemstone” and you’re shown “_ _ _ m _ _ _”, you’ll have to tap D, I, A, O, and N in any order. Choose three wrong letters or fail to fill out the words and you lose. You’ll spin a wheel before the game starts to get one letter that’s automatically revealed each round.

Make it through ten rounds and you and other winners get a cut of the cash prize, with the three who solved the puzzles fastest scoring a bigger chunk of the jackpot. The startup earns money through selling you extra lives inside Words, though it will probably feature sponsored games and product placement like Trivia does to pull in marketing dollars. Words will go live daily at 6:30pm pacific after Trivia’s 6:00 game, so you can turn it into HQ hour with family and friends.

HQ Words is much more frenetic than Trivia. Rather than picking a single answer, you have to rapidly tap letters through a combination of educated and uneducated guesses. That means it really does feel more interactive since you’re not sitting for minutes with just a sole answer tap to keep you awake. And because it doesn’t require deep and broad trivia knowledge, Words could appeal to a wider audience. The spinner also adds an element of pure luck, as a weaker player who gets to auto-reveal a vowel might fare better than a wiser player who gets stuck with a “Z” like I always seem to.

Fill In The Blank

The concern is that at its core, Words is still quite similar to Trivia. They’re both real-time, elimination round-based knowledge games played against everyone for money. Both at times feel like they use cheap tricks to eliminate you. A recent Words puzzle asked you to name a noisy instrument, but the answer wasn’t “kazoo” but “buzzing kazoo” — something I’m not sure anyone has ever formally called it. Given the faster pace of interaction, even tiny glitches or moments of lag can be enough to make you lose a round. An HQ Words beta game earlier this week failed to show some users the keyboard, causing mass elimination. The pressure to get HQ’s engineering working flawlessly has never been higher.

The phrasing of some HQ Words answers seems like a stretch

HQ originally agreed to let TechCrunch interview Kroll about what makes Words different enough to change the startup’s momentum. Yusupov was supposed to fill in after Kroll was sadly found dead last Friday of an apparent drug overdose. He later declined to talk or provide written responses. That’s understandable during this time of mourning and transition. But HQ will still need to build an answer into its app. Meanwhile, Chinese clones and US competitors have begun co-opting the live video quiz idea. Facebook has even built a game show platform for content makers to create their own.

HQ could benefit from a better onboarding experience that lets people play a sample game solo to get them hooked and tide them over until the next scheduled broadcast. Mini-games or ways to play along after you’re eliminated could boost total view time and the value of brand sponsorships. A “quiet mode” that silences the between-round chatter and distills HQ to just the questions and puzzles might make it easier to play while multi-tasking. Head-to-head versions of Trivia and Words might help HQ feel more intimate, and there’s an opportunity to integrate peer-to-peer gambling like ProveIt trivia.  And branching out beyond knowledge games into more social or arcade-style titles would counter the idea that HQ is just for brainiacs.

Around the height of HQ’s popularity it raised a $15 million funding round at a $100 million valuation. That seems justified given HQ will reportedly earn around $10 million in revenue this year. Gamers are fickle, though, and today’s Fortnite can wind up tomorrow’s Pokemon Go — a flash in the pan that fizzles out. Words is a great bridge to a world outside of Trivia, but HQ must evolve not just iterate.


Read Full Article

HQ Trivia launches HQ Words tonight under reinstalled CEO


HQ’s expansion beyond trivia emerges from beta tonight, but the question is whether it’s different and accessible enough to revive the startup’s growth. HQ Words opens to everyone with today’s 6:30pm pacific broadcast within the HQ Trivia app after several weeks of closed beta testing of the Wheel Of Fortune-style game. The launch will be the first big move of Rus Yusupov now that’s been officially renamed CEO a week after the tragic death of fellow co-founder and former CEO Colin Kroll, HQ confirms to TechCrunch.

“Intermedia Labs introduced the world to a category defining product, HQ Trivia. Once again, with HQ Words, Intermedia Labs is poised to captivate the world with a revolutionary experience that will bring people together in new ways around live mobile video” Yusupov tells us. “HQ Words is the most interactive experience we’ve ever made.”

Kroll’s passing comes at a tough time for HQ. Its daily player count has declined since it became a phenomenon a year ago. The novelty has begun to wear off, and with so many experienced trivia whizzes, cash jackpots are often split between enough people that winners only get a few bucks. Interrupting your days or nights to play at a particular time can be inconvenient compared to the legions of always-available other games. Yusupov, who was HQ’s CEO until Kroll took over in September, will have to figure out what will attract casual crosswords players and those who flocked to Zynga’s Words With Friends — the kind of disruptive thinking Kroll excelled at.

“Colin and I shared many incredible life moments over the last 7 years. We embarked on an incredible journey co-founding two breakthrough companies together – and the lessons we learned at Vine and HQ will continue to have a big impact on me. Like many relationships, we’ve also had our challenges – but it was during these challenging times that Colin’s kind soul and big heart would truly shine” Yusupov wrote in a statement about his co-founder that was originally published by Digiday in a touching memorial post. Between building Vine and HQ together, the pair have reimagined mobile entertainment, giving millions a chance to show off their wits and creativity. “He had this incredible ability to make everyone feel special. He listened well. He thought deeply. But above all, he cared about people more than work. The driving force behind his innovations was the positive impact they would have on people and world. Colin’s innovations and inventions have changed many people’s lives for the better and will continue to impact the world for years to come.”

HQ Trivia’s co-founder and former CEO Colin Kroll passed away earlier this month

How To Play HQ Words

In HQ Words, players compete live to solve word puzzles by correctly choosing what letters are hidden. You can find the game inside the existing HQ Trivia iOS and Android apps. Host Anna Roisman pluckily provides a clue and then dispenses hints as the 25-second timer for each puzzle counts down. If the clue is “gemstone” and you’re shown “_ _ _ m _ _ _”, you’ll have to tap D, I, A, O, and N in any order. Choose three wrong letters or fail to fill out the words and you lose. You’ll spin a wheel before the game starts to get one letter that’s automatically revealed each round.

Make it through ten rounds and you and other winners get a cut of the cash prize, with the three who solved the puzzles fastest scoring a bigger chunk of the jackpot. The startup earns money through selling you extra lives inside Words, though it will probably feature sponsored games and product placement like Trivia does to pull in marketing dollars. Words will go live daily at 6:30pm pacific after Trivia’s 6:00 game, so you can turn it into HQ hour with family and friends.

HQ Words is much more frenetic than Trivia. Rather than picking a single answer, you have to rapidly tap letters through a combination of educated and uneducated guesses. That means it really does feel more interactive since you’re not sitting for minutes with just a sole answer tap to keep you awake. And because it doesn’t require deep and broad trivia knowledge, Words could appeal to a wider audience. The spinner also adds an element of pure luck, as a weaker player who gets to auto-reveal a vowel might fare better than a wiser player who gets stuck with a “Z” like I always seem to.

Fill In The Blank

The concern is that at its core, Words is still quite similar to Trivia. They’re both real-time, elimination round-based knowledge games played against everyone for money. Both at times feel like they use cheap tricks to eliminate you. A recent Words puzzle asked you to name a noisy instrument, but the answer wasn’t “kazoo” but “buzzing kazoo” — something I’m not sure anyone has ever formally called it. Given the faster pace of interaction, even tiny glitches or moments of lag can be enough to make you lose a round. An HQ Words beta game earlier this week failed to show some users the keyboard, causing mass elimination. The pressure to get HQ’s engineering working flawlessly has never been higher.

The phrasing of some HQ Words answers seems like a stretch

HQ originally agreed to let TechCrunch interview Kroll about what makes Words different enough to change the startup’s momentum. Yusupov was supposed to fill in after Kroll was sadly found dead last Friday of an apparent drug overdose. He later declined to talk or provide written responses. That’s understandable during this time of mourning and transition. But HQ will still need to build an answer into its app. Meanwhile, Chinese clones and US competitors have begun co-opting the live video quiz idea. Facebook has even built a game show platform for content makers to create their own.

HQ could benefit from a better onboarding experience that lets people play a sample game solo to get them hooked and tide them over until the next scheduled broadcast. Mini-games or ways to play along after you’re eliminated could boost total view time and the value of brand sponsorships. A “quiet mode” that silences the between-round chatter and distills HQ to just the questions and puzzles might make it easier to play while multi-tasking. Head-to-head versions of Trivia and Words might help HQ feel more intimate, and there’s an opportunity to integrate peer-to-peer gambling like ProveIt trivia.  And branching out beyond knowledge games into more social or arcade-style titles would counter the idea that HQ is just for brainiacs.

Around the height of HQ’s popularity it raised a $15 million funding round at a $100 million valuation. That seems justified given HQ will reportedly earn around $10 million in revenue this year. Gamers are fickle, though, and today’s Fortnite can wind up tomorrow’s Pokemon Go — a flash in the pan that fizzles out. Words is a great bridge to a world outside of Trivia, but HQ must evolve not just iterate.


Read Full Article

23 December 2018

How Juul made vaping viral to become worth a dirty $38 billion


A Juul is not a cigarette. It’s much easier than that. Through devilishly slick product design I’ll discuss here, the startup has massively lowered the barrier to getting hooked on nicotine. Juul has dismantled every deterrent to taking a puff.

The result is both a new $38 billion valuation thanks to a $12.8 billion investment from Marlboro Cigarettes-maker Altria this week, and an explosion in popularity of vaping amongst teenagers and the rest of the population. Game recognize game, and Altria’s game is nicotine addiction. It knows it’s been one-upped by Juul’s tactics, so it’s hedged its own success by handing the startup over a tenth of the public corporation’s market cap in cash.

Juul argues it can help people switch from obviously dangerous smoking to supposedly healthier vaping. But in reality, the tiny aluminum device helps people switch from nothing to vaping…which can lead some to start smoking the real thing. A study found it causes more people to pick up cigarettes than put them down.

Photographer: Gabby Jones/Bloomberg via Getty Images

How fast has Juul swept the nation? Nielsen says it controls 75 percent of the U.S. e-cigarette market up from 27 percent in September last year. In the year since then, the CDC says the percentage of high school students who’ve used an e-cigarette in the last 30 days has grown 75 percent. That’s 3 million teens or roughly 20 percent of all high school kids. CNBC reports that Juul 2018 revenue could be around $1.5 billion.

The health consequences aside, Juul makes it radically simple to pick up a lifelong vice. Parents, regulators, and potential vapers need to understand why Juul works so well if they’ll have any hope of suppressing its temptations.

Shareable

It’s tough to try a cigarette for the first time. The heat and smoke burn your throat. The taste is harsh and overwhelming. The smell coats your fingers and clothes, marking you as smoker. There’s pressure to smoke a whole one lest you waste the tobacco. Even if you want to try a friend’s, they have to ignite one first. And unlike bigger box mod vaporizers where you customize the temperature and e-juice, Juul doesn’t make you look like some dorky hardcore vapelord.

Juul is much more gentle on your throat. The taste is more mild and can be masked with flavors. The vapor doesn’t stain you with a smell as quickly. You can try just a single puff from a friend’s at a bar or during a smoking break with no pressure to inhale more. The elegant, discrete form factor doesn’t brand you as a serious vape users. It’s casual. Yet the public gesture and clouds people exhale are still eye catching to trigger the questions, “Whats that? Can I try?”

And perhaps most insidiously, vaping seems healthier. A lifetime of anti-smoking ads and warning labels drilled the dangers into our heads. But how much harm could a little vapor do?

A friend who had never smoked tells me they burn through a full Juul pod per day now. Someone got him to try a single puff at a nightclub. Soon he was asking for drag off of strangers’ Juuls. Then he bought one and never looked back. He’d been around cigarettes at parties his whole life but never got into them. Juul made it too effortless to resist.

Concealable

Lighting up a cigarette is a garish activity prohibited in many places. Not so with discretely sipping from a Juul.

Cigarettes often aren’t allowed to be smoked inside. Hiding it is no easy feat and can get you kicked out. You need to have a lighter and play with fire to get one started. They can get crushed or damp in your pocket. The burning tip makes them unruly in tight quarters, and the bud or falling ash can damage clothing and make a mess. You smoke a cigarette because you really want to smoke a cigarette.

Public establishments are still figuring out how to handle Juuls and other vaporizers. Many places that ban smoking don’t explicitly do the same for vaping. The less stinky vapor and more discrete motion makes it easy to hide. Beyond airplanes, you could probably play dumb and say you didn’t know the rules if you did get caught. The metal stick is hard to break. You won’t singe anyone. There’s no mess, need for an ashtray, or holes in your jackets or couches.

As long as your battery is charged, there’s no need for extra equipment and you won’t draw attention like with a lighter. Battery life is a major concern for heavy Juulers that smokers don’t have worry about, but I know people who now carry a giant portable charger just to keep their Juul alive. But there’s also a network effect that’s developing. Similar to iPhone cords, Juuls are becoming common enough that you can often conveniently borrow a battery stick or charger from another user. 

And again, the modular ability to take as few or as many puffs as you want lets you absent-mindedly Juul at any moment. At your desk, on the dance floor, as you drive, or even in bed. A friend’s nieces and nephews say that they see fellow teens Juul in class by concealing it in the cuff of their sleeve. No kid would be so brazen as to try smoke in cigarette in the middle of a math lesson.

Distributable

Gillette pioneered the brilliant razor and blade business model. Buy the sometimes-discounted razor, and you’re compelled to keep buying the expensive proprietary blades. Dollar Shave Club leveled up the strategy by offering a subscription that delivers the consumable blades to your door. Juul combines both with a product that’s physically addictive.

When you finish a pack of cigarettes, you could be done smoking. There’s nothing left. But with Juul you’ve still got the $35 battery pack when you finish vaping a pod. There’s a sunk cost fallacy goading you to keep buying the pods to get the most out of your investment and stay locked into the Juul ecosystem.

(Photo by Scott Olson/Getty Images)

One of Juul’s sole virality disadvantages compared to cigarettes is that they’re not as ubiquitously available. Some stores that sells cigs just don’t carry them yet. But more and more shops are picking them up, which will continue with Altria’s help. And Juul offers an “auto-ship” delivery option that knocks $2 off the $16 pack of four pods so you don’t even have to think about buying more. Catch the urge to quit? Well you’ve got pods on the way so you might as well use them. Whether due to regulation or a lack of innovation, I couldn’t find subscription delivery options for traditional cigarettes.

And for minors that want to buy Juuls or Juul pods illegally, their tiny size makes them easy to smuggle and resell. A recent South Park episode featured warring syndicates of fourth-graders selling Juul pods to even younger kids.

Dishonorable

Juul co-founder James Monsees told the San Jose Mercury News that “The first phase is proving the value and creating a product that makes cigarettes obsolete.” But notice he didn’t say Juul wants to make nicotine obsolete or reduce the number of people addicted to it.

Juul co-founder James Monsees

If Juul actually cared about fighting addiction, it’d offer a regimen for weaning yourself off of nicotine. Yet it doesn’t sell low-dose or no-dose pods that could help people quit entirely. In the US it only sells 5% and 3% nicotine versions. It does make 1.7% pods for foreign markets like Israel where that’s the maximum legal strengths, though refuses to sell them in the States. Along with taking over $12 billion from one of the largest cigarette companies, that makes the mission statement ring hollow.

Juul is the death stick business as usual, but strengthened by the product design and virality typically reserved for Apple and Facebook.


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