Apple’s App Store revenue nearly double that of Google Play in first half of 2018

Apple’s App Store continues to outpace Google Play on revenue. In the first half of the year, the App Store generated nearly double the revenue of Google Play on half the downloads, according to a new report from Sensor Tower out today. In terms of dollars and cents, that’s $22.6 billion in worldwide gross app revenue on the App Store versus $11.8 billion for Google Play – or, 1.9 times more spent on the App Store compared with what was spent on Google Play.

This trend is not new. Apple’s iOS store has consistently generated more revenue than its Android counterpart for years due to a number of factors – including the fact that Android users historically have spent less on apps than iOS users, as well as the fact that there are other Android app stores consumer can shop – like the Amazon Appstore or Samsung Store, for example. In addition, Google Play is not available in China, but Apple’s App Store is.

Last year, consumer spending on the App Store reached $38.5 billion, again nearly double that of Google Play’s $20.1 billion.

As the new figures for the first half of 2018 indicate, consumer spending is up this year.

Sensor Tower estimates it has increased by 26.8 percent on iOS compared with the same period in 2017, and it’s up by 29.7 percent on Google Play.

The growth in spending can be partly attributed to subscription apps like Netflix, Tencent Video, and even Tinder, as has been previously reported.

Subscription-based apps are big businesses these days, having helped to boost app revenue in 2017 by 77 percent to reach $781 million, according to an earlier study. Netflix was also 2017’s top non-game app by revenue, and recently became ranked as the top (non-game) app of all-time by worldwide consumer spend, according to App Annie’s App Store retrospective.

Many of the other all-time top apps following Netflix were also subscription-based, including Spotify (#2), Pandora (#3), Tencent Video (#4), Tinder (#5), and HBO NOW (#8), for example.

And Netflix is again the top non-game app by consumer spending in the first half of 2018, notes Sensor Tower.

Game spending, however, continues to account for a huge chunk of revenue.

Consumer spending on games grew 19.1 percent in the first half of 2018 to $26.6 billion across both stores, representing roughly 78 percent of the total spent ($16.3 billion on the App Store and $10.3 billion on Google Play). Honor of Kings from Tencent, Monster Strike from Mixi, and Fate/Grand Order from Sony Aniplex were the top grossing games across both stores.

App downloads were also up in the first half of the year, if by a smaller percentage.

Worldwide first-time app installs grew to 51 billion in 1H18, or up 11.3 percent compared with the same time last year, when downloads were then 45.8 billion across the two app stores.

Facebook led the way on this front with WhatsApp, Messenger, Facebook and Instagram as the top four apps across both the App Store and Google Play combined. The most downloaded games were PUBG Mobile from Tencent, Helix Jump from Voodoo, and Subway Surfers from Kiloo.

Google Play app downloads were up a bit more (13.1 percent vs iOS’s 10.6 percent) year-over-year due to Android’s reach in developing markets, reaching 36 billion. That’s around 2.4 times the App Store’s 15 billion.

Despite this, Apple’s platform still earned more than double the revenue with fewer than half the downloads, which is remarkable. And it can’t all be chalked up to China. (The country contributed about 31.7 percent of the App Store revenue last quarter, or $7.1 billion, to give you an idea.)

Sensor Tower tells TechCrunch that even if China was removed from the picture, the App Store would have generated $15.4 billion gross revenue for first half of 2018, which is still about 30 percent higher than Google Play’s $11.8 billion.

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Apple’s App Store revenue nearly double that of Google Play in first half of 2018

Apple’s App Store continues to outpace Google Play on revenue. In the first half of the year, the App Store generated nearly double the revenue of Google Play on half the downloads, according to a new report from Sensor Tower out today. In terms of dollars and cents, that’s $22.6 billion in worldwide gross app revenue on the App Store versus $11.8 billion for Google Play – or, 1.9 times more spent on the App Store compared with what was spent on Google Play.

This trend is not new. Apple’s iOS store has consistently generated more revenue than its Android counterpart for years due to a number of factors – including the fact that Android users historically have spent less on apps than iOS users, as well as the fact that there are other Android app stores consumer can shop – like the Amazon Appstore or Samsung Store, for example. In addition, Google Play is not available in China, but Apple’s App Store is.

Last year, consumer spending on the App Store reached $38.5 billion, again nearly double that of Google Play’s $20.1 billion.

As the new figures for the first half of 2018 indicate, consumer spending is up this year.

Sensor Tower estimates it has increased by 26.8 percent on iOS compared with the same period in 2017, and it’s up by 29.7 percent on Google Play.

The growth in spending can be partly attributed to subscription apps like Netflix, Tencent Video, and even Tinder, as has been previously reported.

Subscription-based apps are big businesses these days, having helped to boost app revenue in 2017 by 77 percent to reach $781 million, according to an earlier study. Netflix was also 2017’s top non-game app by revenue, and recently became ranked as the top (non-game) app of all-time by worldwide consumer spend, according to App Annie’s App Store retrospective.

Many of the other all-time top apps following Netflix were also subscription-based, including Spotify (#2), Pandora (#3), Tencent Video (#4), Tinder (#5), and HBO NOW (#8), for example.

And Netflix is again the top non-game app by consumer spending in the first half of 2018, notes Sensor Tower.

Game spending, however, continues to account for a huge chunk of revenue.

Consumer spending on games grew 19.1 percent in the first half of 2018 to $26.6 billion across both stores, representing roughly 78 percent of the total spent ($16.3 billion on the App Store and $10.3 billion on Google Play). Honor of Kings from Tencent, Monster Strike from Mixi, and Fate/Grand Order from Sony Aniplex were the top grossing games across both stores.

App downloads were also up in the first half of the year, if by a smaller percentage.

Worldwide first-time app installs grew to 51 billion in 1H18, or up 11.3 percent compared with the same time last year, when downloads were then 45.8 billion across the two app stores.

Facebook led the way on this front with WhatsApp, Messenger, Facebook and Instagram as the top four apps across both the App Store and Google Play combined. The most downloaded games were PUBG Mobile from Tencent, Helix Jump from Voodoo, and Subway Surfers from Kiloo.

Google Play app downloads were up a bit more (13.1 percent vs iOS’s 10.6 percent) year-over-year due to Android’s reach in developing markets, reaching 36 billion. That’s around 2.4 times the App Store’s 15 billion.

Despite this, Apple’s platform still earned more than double the revenue with fewer than half the downloads, which is remarkable. And it can’t all be chalked up to China. (The country contributed about 31.7 percent of the App Store revenue last quarter, or $7.1 billion, to give you an idea.)

Sensor Tower tells TechCrunch that even if China was removed from the picture, the App Store would have generated $15.4 billion gross revenue for first half of 2018, which is still about 30 percent higher than Google Play’s $11.8 billion.

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Google Cloud’s LA region goes online

Google Cloud’s new region in Los Angeles is now online, the company announced today. This isn’t exactly a surprise, given that Google had previously announced a July launch for the region, but it’s a big step for Google, which now boasts five cloud regions in the United States. It was only three years ago that Google opened its second U.S. region and, while it was slow to expand its physical cloud footprint, the company now features 17 regions around the world.

When it first announced this new region, Google positioned it as the ideal region for the entertainment industry. And while that’s surely true, I’m sure we’ll see plenty of other companies use this new region, which features three availability zones, to augment their existing deployments in Google’s other West Coast region in Oregon or as part of their overall global cloud strategy.

The new region is launching with all the core Google Cloud compute services, like App Engine, Compute Engine and Kubernetes Engine, as well as all of Google’s standard database and file storage tools, including the recently launched NAS-like Cloud Filestore service. For businesses that have a physical presence close to L.A., Google also offers two dedicated interconnects to Equinix’s and CoreSite’s local LA1 data centers.

It’s worth nothing that Microsoft, which has long favored a strategy of quickly launching as many regions as possible, already offered its users a region in Southern California. AWS doesn’t currently have a presence in the area, though, unlike Google, AWS does offer a region in Northern California.

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How to Recover a Lost or Misplaced File on Your Computer

Losing or misplacing a file is no fun. Within seconds, days or even weeks of works could disappear. Before the panic takes over, let’s take a look at five ways you can recover that file and get it back.

How does this happen? It’s actually a lot easier than you might think—and the methods to recover the lost files aren’t complicated either.

When You Forget Where You Saved a File

Often when people click on File and Save in Microsoft Excel or Word, they click on the Save button on the Save As screen without really looking at the file path at the top of the screen.

The moment that file closes, you’re almost out of luck. Without noting where you saved the file, you won’t know where to go to reopen it later.

Thankfully there are ways to find that file even though you can’t remember exactly where it is.

1. Recent Documents or Sheets

One of the easiest ways to get that file back is to reopen the application and check the list of recent files.

If it’s a Microsoft Office product you’ve used to save the file, you’ll find 25 of the most recently saved files when you first open the application.

Or you can click on File, Open, and Recent Documents.

If you just saved the file recently, the odds are very good it’ll be on this list.

However, if it’s been a while and you’re looking for an older file that you saved but can’t find, you’ll have to explore other solutions.

2. Windows Search With Partial Name

Your next option is to perform a Windows search. This is possible if you at least remember the first few letters of the file name.

To do this, just click on the windows start button, and start typing the name of the file. Just type as much as you can remember, starting with the first letters.

The file should pop up in the list of files under the search results.

This is a perfect solution if you can remember part of the file name. But even if you can’t, don’t worry. There are still more options to find that file.

3. Search by Extension

You can also find the file by searching for the extension type. For example, if you know you saved a Word document somewhere, then just search for “doc”. Or if it was an Excel file, then search for “xls”.

If you recently saved the file, it’ll show up in the search results under “Best match”.

By the way, this also works as well (or maybe even better?) using Cortana, especially for documents. If you click on the Cortana icon in the task bar, you’ll actually see a list of your most recent activities under Pick up where you left off.

If you just saved the file, it should show up here. However, you can also conduct a search by clicking on Documents under the Search for section.

Start typing the name of the file, and it should show up under Cortana’s search results.

There may still be cases where you saved the file so long ago that the results don’t include the file. Or, you might have saved the file with a non-Microsoft application and you can’t remember the extension.

Whichever the case may be, it’s okay. You still have a few more options to find that file.

4. File Explorer Search by Modified Date

Even though you created the file a long time ago, it’s still possible to find it by focusing on the relevant date range.

If you know you created the file sometime last month, you can find the file using that criterion.

To do this, just open File Explorer, and click on the file search field at the upper right corner of the window.

Click on Date modified, and then choose the time period you want to search for.

Choosing something like Yesterday or Last week will show you every single file you’ve modified in that time period.

The odds are very good that your file will show up in the list. But this depends on how well you remember when you created the file.

If you can’t remember when the file was last modified, then another option is to actually search the contents of the file.

This could be a sentence you remember writing, or a title or header you know was part of the document.

To do this, on the Search menu tab, click Advanced options, and enable File contents.

Now, when you type in a word or phrase into the search field at the upper right corner of the window, it’ll sift through the contents of files to try and locate it.

Just keep in mind that searching file contents can take a bit more processing time, so you’ll need to give the search results time to show up in the list.

5. Check the Recycle Bin

Most likely, one of the above solutions will have worked for you. However, in a worse case scenario where nothing turns up, there is one last option that could turn up the file.

It’s surprisingly common that people accidentally delete files. It might have been accidentally dropping the file on top of the trash bin icon on the desktop. Or it could have been right clicking on the file to rename it or create a shortcut, and accidentally selecting Delete instead.

Whatever the reason, it’s always worth double checking the Recycle Bin for your lost file. To do so, just go to your Windows desktop and double-click the Recycle Bin icon.

If you remember the file name, then you can just scan through these files and try to locate it.

If you don’t know the file name, either the Original Location or the Date Deleted might give you some insight as to whether that’s the right file.

Be Careful About Losing or Misplacing Files!

This is one of those embarrassing things many people don’t want to ask for help for because it’s such a simple mistake. The truth is, even experienced Windows users sometimes forget to check the location of a saved file. Or they drop a file into a random folder without thinking about it.

Your first line of defense against this happening is making a mental note to always check the directory location dropdown in any window where you’re saving a file. Make sure to note the path where you want the file to go before clicking that Save button!

It’s not all doom and gloom. Thanks to recovery software, there are ways you can recover deleted office files.

Image Credit: stokkete/Depositphotos

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Apple emoji will soon include people with curly hair, white hair and superpowers

In honor of World Emoji Day (yes, that’s a thing), Apple is previewing some of its upcoming emoji. Later this year, Apple’s emoji set will feature people with a variety of hairstyles and colors, including curly hair, red hair and white hair. What you’re about to see are simply Apple’s take on emoji that were previously approved by the Unicode Consortium’s emoji subcommittee.

Folks with curly hair, rejoice!

Let’s hear it for the red heads

 

Like white on rice

 

No hair? No problem

 

Other fun emoji include a freezing face, peacock, mango, lobster, nazar amulet, superheroes and kangaroo.

Back in March, Apple proposed new emojis to represent people with disabilities in Unicode’s next batch of emoji. Then in May, Unicode announced some of the draft candidates for its next emoji release in Q1 2019 to include some of Apple’s proposed emoji, which featured a guide dog, an ear with a hearing aid and more. If you want to hear more about what goes into emoji approval, be sure to check out this interview with Jeremy Burge, vice-chair of the Unicode Emoji Subcommittee.

 

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How to Master and Expand Your iPhone’s Share Menu

There’s more to sharing in iOS than simply posting pictures and videos on social media. The Share button performs a myriad of functions, from sending files to specific apps, to saving links for later, and even running complex multi-step workflows.

You can also use the Share menu to automate processes, save time, and keep your most useful shortcuts close at hand. But in order to make it useful, you’ll need to customize it a bit first.

So here are the basics of sharing in iOS for iPhone and iPad owners.

The Basics of Sharing in iOS

There are two main ways to share something in iOS: using the dedicated Share button, and using context-based menu options. The Share button is easy enough to recognize; it looks like a box with an arrow coming out of it:

This button often shows up in menu bars for apps like Safari and Music. Tapping it will grab the web page, video, song, or other item you’re currently focused on. Here are a few examples of what the Share button does in different apps:

• Safari: Shares the open web page.
• Music: Shares the currently playing track.
• Photos: Shares the visible video or photo.
• YouTube: Shares the current video.

You can also share via context menus, which often appear when you select or highlight something. As an example, if you highlight text on a web page, you’ll see an option to Share it.

If you tap and hold an image you find on Twitter, you’ll see an iOS context menu appear to share it.

These two methods are the easiest way of getting data in and out of applications on iOS. While many apps force you to share content within the developer’s ecosystem (like Facebook), iOS context menus let you move that data to any app or online location you want.

Let’s take a look at what happens when you do try to share using one of these methods.

How to Use the Share Sheet in iOS

When you choose to share an item using iOS, you’ll use the Share sheet. This is a three-tiered sharing interface, allowing you to share with nearby devices, apps, and using actions.

The first tier is for AirDrop:

AirDrop is an Apple-to-Apple wireless sharing protocol. It allows you to share from an iPhone to another iPhone, from an iPhone to a Mac, and from a Mac to an iPhone. Windows and Linux users cannot use the protocol. Any nearby devices will appear in this top row.

The second row is for sharing to apps:

This is how you export an image directly to Instagram, add a spreadsheet to your Google Drive, or create a new note in Evernote using the item you’ve just shared. Some of these will appear inline, like the Add to Notes option, while others will launch the respective app.

The final line is for using actions, or “activities” as Apple sometimes refers to them:

Actions don’t necessarily involve sharing at all. They include options like saving a photo, opening selected content in a browser, adding bookmarks and favorites, and even copying content to your clipboard. We’ll take a look at how you can vastly expand your available actions later.

How to Customize Your iOS Sharing Options

You can customize both the apps and actions sharing tiers to show only the options you want to use. As you’re likely aware, you need to have an app installed for it to show up in the sharing menu. Installing more apps gives you more options.

To enable these options, share an item and scroll all the way to the end of the list. Tap the More option to reveal a list of installed sharing locations. To enable one, make sure there’s a green slider next to its name. You can do the same for the actions menu below; just hit More.

We’d recommend only keeping the apps and actions that you actually use. It’s also possible to rearrange these options, so you can put your favorite destinations near the start of the queue. Just tap and hold, then drag an app to where you want it. The same is true for the actions menu, shown below.

You may discover new sharing methods you hadn’t realized were available before. Remember to check this menu when installing new apps, particularly ones geared towards creating content or storing it.

How to Do Even More With Workflow

Upstart app Workflow made a name for itself with its clever use of iOS inter-app activity. Apple acquired the app shortly after, and it’s now available free to everyone on the App Store. If you don’t have it yet, download Workflow now!

Once installed, make sure to enable the Run Workflow option in the actions (bottom) tier of the Share sheet. Using this shortcut, you can execute complex workflows using shared items, and you don’t even need to compose them yourself.

Workflow features a bustling gallery of downloadable workflows for doing more with your device in less time. In order to make your action menu more useful, you’ll need to download workflows that specifically tap into the Share sheet.

Once you’ve got a few action item workflows downloaded, you can hit the Share button, choose Run Workflow, then tap on the relevant workflow to run it. Here are a few of our favorites:

1. Where Was This Taken?

Takes a photo, checks for location data stored within that photo, then places a pin in Maps to show you where the picture was taken. Works great with Photos, plus any images you find on the web or receive from a friend.

Download: Where Was This Taken? Workflow

2. Quick Save Link (to Evernote)

This action grabs the active link (e.g. a web page in Safari) and creates a new note with it in Evernote. You can also use it as a regular workflow to save the current clipboard contents instead.

Download: Quick Save Link Workflow

3. Search Link on Twitter

Curious what Twitter is saying about the day’s biggest news story, new Apple gadget, or movie review? Use this workflow to search Twitter for the current active link.

Download: Search Link on Twitter Workflow

4. Translate Selection (to English)

This is a strictly context-based action. Simply highlight some text, hit Share, then run this workflow to detect the original language and translate the text into English. You could easily customize it to translate to another language if you wanted.

Download: Translate Selection Workflow

5. Self-Destructing Clipboard

Copying sensitive data like passwords or unlisted YouTube videos? Run this workflow to copy the selected item to your clipboard, then paste it as normal. Six minutes later it will clear your clipboard, so you can’t accidentally paste it again.

Download: Self-Destructing Clipboard Workflow

6. Save Links on Page to Reading List

Found an interesting page full of must-read articles? Use this workflow to grab each individual link on the page and save it to Safari’s built-in Reading List service.

Download: Save Links on Page to Reading List Workflow

More Apps Means More Possibilities

If you’re short on sharing locations, you probably don’t have many apps that enable them. Downloading apps like Dropbox and Google Drive will let you share directly to those services. Even apps like Snapchat have built-in Share sheet integration, so make sure you’re making the most of the services you love.

If you’ve found this useful, why not take a look at our in-depth guide to iOS for beginners? You’re bound to learn something, even if you’ve been using an iPhone for years!

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Airobotics makes autonomous drones in a box

Not far from Tel Aviv a drone flies low over a gritty landscape of warehouses and broken pavement. It slowly approaches its home – a refrigerator-sized box inside a mesh fence, and hovers, preparing to dock. It descends like some giant bug, whining all the way, and disappears into its base where it will be cleaned, recharged, and sent back out into the air. This drone is doing the nearly impossible: it’s flying and landing autonomously and can fly again and again without human intervention and it’s doing it all inside a self-contained unit that is one of the coolest things I’ve seen in a long time.

The company that makes the drone, Airobotics, invited us into their headquarters to see their products in action. In this video we talk with the company about how the drones work, how their clients use the drones for mapping and surveillance in hard-to-reach parts of the world, and the future of drone autonomy. It’s a fascinating look into technology that will soon be appearing in jungles, deserts, and war zones near you.

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Kapwing is Adobe for the meme generation

Need to resize a video for IGTV? Add subtitles for Twitter? Throw in sound effects for YouTube? Or collage it with other clips for the Instagram feed? Kapwing lets you do all that and more for free from a mobile browser or website. This scrappy new startup is building the vertical video era’s creative suite full of editing tools for every occasion.

Pronounced “Ka-pwing,” like the sound of a ricocheted bullet, the company was founded by two former Google Image Search staffers. Now after six months of quiet bootstrapping, it’s announcing a $1.7 million seed round led by Kleiner Perkins.

Kapwing hopes to rapidly adapt to shifting memescape and its fragmented media formats, seizing on opportunities like creators needing to turn their long-form landscape videos vertical for Instagram’s recently launched IGTV. The free version slaps a Kapwing.com watermark on all its exports for virality, but users can pay $20 a month to remove it.

While sites like Imgur and Imgflip offer lightweight tools for static memes and GIFs, “the tools and community for doing that for video are kinda inaccessible,” says co-founder and CEO Julia Enthoven. “You have something you install on your computer with fancy hardware. You should able to create and riff off of people,” even if you just have your phone, she tells me. Indeed, 100,000 users are already getting crafty with Kapwing.

“We want to make these really relevant trending formats so anyone can jump in,” Enthoven declares. “Down the line, we want to make a destination for consuming that content.”

Kapwing co-founders Eric Lu and Julia Enthoven

Enthoven and Eric Lu both worked at Google Image Search in the lauded Associate Product Manager (APM) program that’s minted many future founders for companies like Quip, Asana and Polyvore. But after two years, they noticed a big gap in the creative ecosystem. Enthoven explains that “The idea came from using outdated tools for making the types of videos people want to make for social media — short-form, snackable video you record with your phone. It’s so difficult to make those kinds of videos in today’s editors.”

So the pair of 25-year-olds left in September to start Kapwing. They named it after their favorite sound effect from the Calvin & Hobbes comics when the make-believe tiger would deflect toy gunshots from his best pal. “It’s an onomatopoeia, and that’s sort of cool because video is all about movement and sound.”

After starting with a meme editor for slapping text above and below images, Kapwing saw a sudden growth spurt as creators raced to convert landscape videos for vertical IGTV. Now it has a wide range of tools, with more planned.

The current selection includes:

• 
• Meme Maker
• Subtitles
• Multi-Video Montage Maker
• Video Collage
• Video Filters
• Image To Video Converter
• Add Overlaid Text To Video
• Add Music To Video With MP3 Uploads
• Resize Video
• Reverse Video
• Loop Video
• Trim Video
• Mute Video
• Stop Motion Maker
• Sound Effects Maker

Kapwing definitely has some annoying shortcomings. There’s an 80mb limit on uploads, so don’t expect to be messing with much 4K videos or especially long clips. You can’t subtitle a GIF, and the meme maker flipped vertical photos sideways without warning. It also lacks some of the slick tools that Snapchat has developed, like a magic eraser for Photoshopping stuff out and a background changer.

The No. 1 thing it needs is a selective cropping tool. Instead of letting you manually move the vertical frame around inside a landscape video so you always catch the action, it just grabs the center. That left me staring at blank space between myself and an interview subject when I uploaded this burger robot startup video. It’s something apps like RotateNFlip and Flixup already offer.

Beyond meme-loving teens and semi-pro creators, Kapwing has found an audience amongst school teachers. The simplicity and onscreen instructions make it well-suited for young students, and it works on Chromebooks because there’s no need to download software.

The paid version has found some traction with content marketers and sponsored creators who don’t want a distracting watermark included. That business model is always in danger of encroachment from free tools, though, so Kapwing hopes to also become a place to view the meme content it exports. That network model is more defensible if it gains a big enough audience, and could be monetized with ads. Though it will put it in competition with Imgur, Reddit and the big dogs like Instagram.

“We aspire to become a hub for consumption,” Enthoven concluded. “Consume, get an idea, and share with each other.”

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