Before the days of the Internet, most marketers were stuck using the tried and true vehicles for obtaining business or sales leads. They turned to things like cold-calling over the phone, sending out mass mailings, and other efforts to reach as much people with as little effort as possible. With the advent of the Internet, and particularly social networks like LinkedIn, Facebook and Twitter, Marketers now have a whole toolbox full of tricks to convert you into a buying customer. The reality for most people on social networks is that they want to spend time connecting with others, having meaningful...
Read the full article: The LinkedIn Connections You Don’t Want — How Marketers Target You
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